Our firms, particularly those specializing in DEI counseling and multicultural marketing, are facing growth challenges and income declines. These areas are crucial for our clients, and they play a vital role in sustaining jobs for diverse talent within our agencies.
Supporting DEI work has become increasingly difficult in an ever-challenging climate. Recent headlines, such as references to Kamala Harris as the “DEI VP”—a suggestion that she isn’t qualified for the role—and SHRM’s decision to remove “equity” from DEI, have intensified the issue, highlighting the urgent need for our efforts. Some agencies have advised clients to withdraw from DEI initiatives to avoid negative publicity, while others encourage continuing the work discreetly.
History shows that hate and open discrimination are slippery slopes. In a time when such behaviors are becoming more public, we urge our members to stand firm in their commitment to diversity, equity, and inclusion. It is essential to nurture these values within our agencies and client organizations.
As professionals in public relations, we have the power to influence the world we want to see. Now is the time to reflect on our vision for the future and take decisive actions to make it a reality.