Programs with Section School

In 2024, we began a partnership with Section School to offer a suite of virtual courses to our members to help sharpen their business skills and get them AI-proficient.

AI Advantage for PR Pros

This program equips PR pros of all levels with essential AI knowledge and practical skills to integrate AI into their strategic decision-making and team workflows.

Required Courses

AI Crash Course

Get AI-confident in this workshop. Write better prompts, organize your AI workspace, and implement workflows that accelerate your productivity.

AI for PR & Comms

Learn how to use AI to craft smart storylines, streamline manual tasks, and develop engaging content.

Building a Custom GPT

Get AI to do your work for you. Learn to design, build, and test a custom GPT that automates everyday workflows.

AI for Data Analysis

Use AI to generate smart, data-driven questions, run basic analyses, and communicate insights clearly. You’ll learn step-by-step how to identify the right data, analyze it with AI, and turn your findings into compelling takeaways.

Required Course

Financial Fluency

Understand and leverage the key financial vocabulary.

Electives

Analyzing Data for Insights: Unpack a tough problem, extract insights and build data-driven recommendations.

Building Problem-Solving Models: Translate complex business problems into quick financial impact models.

Building a Business Case: Write a defensible, evidence-driven business case to get the green light for your ideas.

Business Strategy: Master the strategies that win in today’s digital age.

Investor Mindset: Understand the metrics that drive growth to make smarter investments for your business.

Strategic Planning: Translate business objectives into measurable goals.

Generative AI Business Strategy: Develop an AI strategy that ladders up to your business’ stage and goals.

Mini MBA for PR Pros

The Mini MBA integrated a comprehensive suite of critical business skills into one virtual program. This program ran from April 2024-April 2025.

Live Session Recordings

November 2024

Generative AI Business Strategy

Greg Shove provides a comprehensive exploration of generative AI technologies and their impact on business strategies.

January 2025

AI as a Thought Partner

Greg Shove shares actionable insights and proven strategies to harness AI as a transformative thought partner.

We record live sessions and house them in the Resource Library of our member portal.