PRC Communities

The PR Council’s Communities connect our Members to each other, to important issues in our industry, and to the knowledge that helps leaders do their jobs better and grow their agencies.  Our Communities represent critical functions within PR firms – CFO & COO, Digital, HR, Diversity, Equity & Inclusion (DEI), and Sales & Marketing.

If you are a functional leader for one of these sectors at your agency, we invite you to join and experience why Communities are one of the PRC’s most valued benefits.

CFO & COO

Objective: Deploy best practices to manage the core business operations of dynamic and fast-growing communications firms; design annual business benchmark studies; and contribute to the debate on value and ROI for our industry.

  • Joe Hamrahi, M Booth
  • Ron Loch, G&S Business Communications
Digital

Objective: Share insights, tools and recommendations across digital and data and analytics to advance the industry in this space.

  • Christa Conte, Hotwire Global
  • Tejas Totade, Ruder Finn
Diversity, Equity & Inclusion

Objective: Champion and support all levels of talent working to increase DEI within our Member firms. While many agencies have CDOs or Diversity Leaders in place, others are relying on the efforts of staff at all levels to promote DEI within the agency. This Community welcomes all DEI champions to join to share best practices and inspiration.

  • Dawn Christian, GCI Health
  • Rebecca Roussell, Current Global
HR

Objective: Identify and assess talent trends and share HR policies and best practices with Member agencies. Also help design PRC annual surveys on Compensation and Benefits.

  • Carol Gronlund, Zeno Group
  • Elizabeth Famiglietti, PAN Communications
Sales & Marketing

Objective: Share best practices for the sales & marketing function at agencies of all sizes, including topics ranging from staffing to technology platforms.

  • Anna Cave, Ogilvy
  • Emily West, Weber Shandwick