The PR Council’s Communities connect our Members to each other, to important issues in our industry, and to the knowledge that helps leaders do their jobs better and grow their agencies. Our Communities represent critical functions within PR firms. If you are a functional leader for one of these sectors at your agency, you can sign up here.


Deploy best practices to manage the core business operations of dynamic and fast-growing communications firms.

Community Leader: Ron Loch, G&S Business Communications


Share insights, tools and recommendations across digital and data and analytics to advance the industry in this space.

Community Leaders:

  • Kevin Dulaney, Hotwire Global
  • Tejas Totade, Ruder Finn
Diversity, Equity & Inclusion

Champion and support all levels of talent working to increase DEI within our Member firms.

Community Leader: Rebecca Roussell, Current Global


Identify and assess talent trends and share HR policies and best practices with Member agencies. Also help design PRC annual surveys on Compensation and Benefits.

Community Leaders:

  • Elizabeth Famiglietti, PAN Communications
  • Carol Gronlund, Zeno Group
Sales & Marketing

Share best practices for the sales & marketing function at agencies of all sizes, including topics ranging from staffing to technology platforms.

Community Leaders:

  • Anna Cave, Ogilvy
  • Emily West, Weber Shandwick