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AI Loves PR

This PR Council series is designed to equip PR pros with the insights, tools and frameworks needed to lead in the age of AI. Launching July 2025, the series will feature 15-minute podcast episodes throughout the month, spotlighting top voices from PR, marketing, technology and procurement.

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Episodes

Anne Green and Mark McClennan on Ethical Frameworks for AI in PR

In this episode of AI Loves PR, Anne Green, CEO, G&S Business Communications, and Mark McClennan, General Manager, C+C, discuss...
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Winning in the Age of Clickless Search with Brian Stempeck

In this episode of AI Loves PR, Brian Stempeck, CEO of evolved search platform Evertune, breaks down how AI is...
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Michael Brito on Why PR Should Lead the AI Revolution

In the latest episode of AI Loves PR, Kim Sample sits down with Michael Brito, Global Head of Data and...
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Catharine Montgomery on Tackling AI Bias and Leading an AI-Forward PR Agency

In our latest episode of AI Loves PR, Catharine Montgomery, founder and CEO of Better Together, joined us to talk...
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Engineering the Future of PR with Aaron Kwittken

In this episode of AI Loves PR, Aaron Kwittken, founder and CEO of PRophet, lays out both a stark warning...
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Greg Matusky on Why AI Is a Communicator’s New Superpower

In this episode of AI Loves PR, Greg Matusky, founder of Gregory FCA, offers a clear look at how AI...
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POVs

Kevin Dulaney

Kevin Dulaney

EVP, SourceCode Communications

“The biggest opportunity for PR right now is telling authentic stories that aren’t just noise. There’s so much marketing content being generated that’s garbage. Getting out there and telling true, brand-centered stories that connect with audiences—that’s what sets you apart.”
Chad Latz

Chad Latz

Chief Innovation Officer, Burson

“In the early days of this technology, our focus was on training people to use specific features. But as it became easier to get reasonable results without being a prompt engineering expert, we realized it’s not about the features. It’s about understanding how the nature of work changes — where, in your everyday tasks, the technology plays a role, and where the human still needs to.”
Aaron Kwittken

Aaron Kwittken

Founder & CEO, PRophet

“We’ve started to think about communications as an engineered process. It's about understanding how AI can augment our ability to identify moments of relevance, craft more precise narratives, and orchestrate interactions with intention. In many ways, we’re comms engineers, designing how influence flows.”
Jonny Bentwood

Jonny Bentwood

Global Head of Data & Analytics, Golin

“Creative work used to start with a blank page. Now, it starts with an AI co-pilot that helps you see around corners and get to better ideas, faster. AI is giving us a new way to reverse-engineer influence to understand how and why certain language drives action.”