AI and the Writer’s Craft
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As AI tools become embedded in how we work, write, and communicate, PR professionals face new opportunities and new pressures. This 45-minute webinar explores how you can with collaborate with AI at every stage of the writing process. Whether you’re using AI to brainstorm ideas, tighten client copy, or repurpose content across platforms, the key question remains: how do you keep your voice, sense of clarity, and strategic intent intact?
Join us for a fast-paced, practical session designed for all levels across the agency. We’ll cover:
- How and when to weave AI into your writing process
- What to watch for when AI “smooths” your sentences
- Specific use cases: from email drafting to media pitches to thought leadership
- Live demos showing what works and what doesn’t
- A framework for staying human in the loop
You’ll walk away with tips, questions to ask your AI, and a more confident approach to blending tech and creativity. Whether you’re an AI skeptic or daily user, this session is for anyone looking to write more clearly, strategically, and with greater impact.
Speakers
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Elena Dypiangco
Senior Director of Content and Learning
The PR Council
Elena Dypiangco is the Senior Director of Content & Learning at the PR Council, where she leads member communications, advocacy initiatives, and professional development programming. A former English instructor at the University of Iowa and nonprofit program manager, Elena’s work sits at the intersection of storytelling, education, and impact. She holds an MA in Comparative & International Education, a BA in English, and was in the Poetry cohort at the Iowa Writers' Workshop.
