Search
Close this search box.
Search
Loading Events
Oct 23, 2025 - 12:00 PM EDTStarts in 23 days

AI for Advanced Decision Making

By PR Council
$299.00
Free for PRC members. Log in to register.
Register

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Non-PRC Member
$299.00
Unlimited

This session goes beyond prompt basics. Learn how to frame complex, high-stakes decisions so AI becomes a real partner in strategic thought.

1. Define AI’s role in your decision-making architecture.
Leverage AI across three advanced functions: rapid research, scenario modeling, and stakeholder simulation. We’ll show you how to assign the right role for the job, whether you need AI to act as your client, your CFO, or a critical contrarian.

2. Calibrate AI’s involvement to the decision at hand.
Choosing a market to enter isn’t the same as pressure-testing a pitch. We’ll cover criteria for classifying decisions by scope, reversibility, and impact and then show how to align AI’s role accordingly.

3. Engineer prompts that unlock strategic depth.
Move beyond “write me a plan.” You’ll get techniques for crafting prompts that yield insight, test edge cases, and provoke perspective shifts, so you don’t just get answers, you get better questions.

Who it’s for:
Strategic leaders, team leads, and senior consultants facing ambiguous, high-impact decisions and looking to expand their decision-making toolkit with AI.

Speakers

  • Pete Pachal

    Founder

    The Media Copilot

    Pete Pachal is the founder of The Media Copilot, specializing in integrating AI into PR and communications workflows through training and consulting. With over 20 years of media expertise, he has driven innovation as Chief of Staff at CoinDesk, where he led AI content strategy, and as Tech Editor at Mashable and NBC Universal.