Navigating Procurement to Protect Agency Profits in a Shifting Economy
While some brands are finally opening their wallets, others are demanding significant cuts, citing tariff pressures. And looming on the horizon? A wave of AI-justified budget slashing.
How do you position your agency to thrive amid these forces?
Join us for an insider’s look at what’s happening behind closed doors in procurement departments. Christine Moore, Managing Partner at RAUS Global, brings her rare 360° perspective from both client and agency sides of the negotiating table.
Session Outline:
- Scene-Setting: What’s Really Happening in Procurement in 2025
- Understanding the Types of Procurement You’ll Encounter
- The Hidden Psychology of Procurement
- Manage ALL Relationships
- How to Demonstrate Value
- Countertactics: Pushing Back without Damaging the Relationship
- AI in PR: Immediate Threat and Practical Reality
- Open Q&A / Peer Sharing
As one of the few experts who has sat on every side of the marketing value chain, Christine delivers actionable intelligence you won’t find in industry reports. Bring your toughest scenarios and specific questions to this candid, informal session.
Speakers
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Christine Moore
Managing Partner
RAUS Global
With over 25 years of experience across finance, media, contract compliance, and audit services, Christine Moore is the Managing Partner at RAUS Global, a consultancy specializing in strategic development and execution for marketing procurement. She helps organizations optimize marketing investments, strengthen partnerships, and enhance transparency.
Beyond her professional work, she serves on the board of The Marcus Harris Foundation, which supports underserved communities through scholarships and grants. Christine holds an MBA from HEC Paris, including an exchange at The Wharton School, and a bachelor's in business administration and commercial law from Copenhagen Business School. Fluent in Swedish, English, and French, she brings a global perspective to both her business and philanthropic efforts.
