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Named for the role we play with brands, Confidant is a 30-person team of big agency defectors supporting clients with the strategic rigor of large agencies and the agility of a boutique. Our mission is to help brands unearth and unleash their most compelling truths to deliver impact.

With a vision for serving clients better through smaller, more dedicated teams of experienced and well-cared-for professionals, Confidant’s New York-based PR team largely embraces a generalist model with a mix of strategic corporate and consumer PR minds to act as the most natural extension of in-house teams. The firm’s creative studio in Nashville pairs in-house brand strategists, creatives, designers, and producers with a legion of trusted and vetted partners to give the firm a full suite of services for clients across its roster. Projects across the firm run the gamut—from large creative campaigns to corporate reputation initiatives to big press events to creator-led influencer and consumer PR programs.

Across all teams and regardless of our scope, we delve deep to uncover each brand’s unique essence and communicate it with an honesty that resonates and engages. In a world cluttered with superficial messaging, we aim to stand as a trusted ally that is empowering brands to speak boldly and with purpose, so their story isn’t just told; it’s felt.

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Expertise

  • Service Area Expertise

    • Brand Marketing and Communications
    • Crisis Communications
    • Design and Content
    • Digital
    • Employee Experience
    • Executive Positioning
    • Experiential Marketing and Events
    • Influencer Marketing
    • Media Relations
    • Multicultural Communications
    • Purpose/ESG
    • Reputation Management
    • Start-up Development
    • Strategy and Analytics
  • Industry Expertise

    • Consumer Goods
    • Energy and Utilities
    • Entertainment and Media
    • Retail
    • Social Responsibility
    • Technology
    • Travel and Hospitality

Contact Information

  • New York

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  • Nashville

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