Spool is an earned creative, PR, and influencer agency delivering standout work that drives measurable growth. What sets us apart—and why clients love working with us—are four key differentiators:

Award-Winning Team: Our leadership brings deep expertise from industry giants like Edelman, Ketchum, and Kraft Heinz, offering clients innovative, high-level talent that redefines excellence.

People-First Culture: We nurture the next generation of industry leaders in a supportive, curiosity-driven environment, fostering collaboration and innovation at every level.

Business Acumen: Immersed in our clients’ industries, we listen to earnings calls, observe startup funding pitches, and analyze market trends. This entrepreneurial mindset, reinforced by our venture arm’s investments in four VC funds, keeps us ahead of market shifts and opportunities.

Growth Mindset: At Spool, 1+1=3. We blend creativity and collaboration to exceed expectations, reimagining earned media to drive real business results. By strategically leveraging media coverage, we deliver outcomes like increased sales, brand lift, and customer loyalty. Every placement is evaluated using our proprietary ‘Total Impact Score,’ ensuring it fuels broader growth and transforms media wins into long-term assets.

With a modern approach to traditional PR—including cutting-edge influencer strategies, crisis communications, and seamless integration into holistic campaigns—Spool doesn’t just build brands. We build business growth.