Strategic Objectives is Canada’s most award-winning PR agency and one of the country’s most creative, innovative, passionate, and successful marketing communications firms. Independently owned and operated and a certified Women’s Business Enterprise( WBE), we create breakthrough public relations, digital, social media, influencer, and experiential campaigns for many of the country’s and the world’s leading brands. We are national in scope and fully bilingual to manage French and English communications. We help brands and organizations connect with customers, consumers, communities, and stakeholders in memorable ways that make news, change minds, and drive sales. Our work spans many sectors, ranging from automotive, food, sports, tech, CPG, and non-profit, to health and wellness, pharmaceuticals, retail, design, travel, and more. As corporate communicators with extensive experience in issues management and crisis communications, we are here to help clients in the best of times and during the most challenging, when managing the most sensitive business reputation concerns.

As a recognized leader in brand-building PR and purpose-led communications, we are the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations and to have been named Agency of the Year for many consecutive years. Our Strategic Objectives team of 40+ is bold, courageous, creative, kind, thoughtful, and driven to deliver the best for our clients.