The Sway Effect
Chrysler Building 405 Lexington Ave
New York, NY 10174
2600 S. Douglas Rd Suite 611
Coral Gables, FL 33134

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The Sway Effect is a global network of independent agencies driving brand reputation and putting diversity, inclusion and equity into everything that we do.

We specialize in PR and influence, brand strategy, creative, social impact, data analytics, nation branding, research and measurement, as well as diversity, equity and inclusion programming.  Headquartered in New York City, we have offices in Miami and Buenos Aires and more than 50 network partners spanning across the U.S., Canada, Latin America, Europe and Asia Pacific.

In 2019, The Sway Effect’s Founder Jennifer Risi set out to change how the industry works by establishing a new kind of model – one that assembles the best and brightest talent in the industry to answer client challenges.

Each and every day, The Sway Effect connects organizations, subject matter experts and next generation talent in service of global brands that want to create a lasting legacy and create a better world.

Service Area Expertise
  • Business-to-Business Marketing
  • Content Marketing
  • Corporate Communications
  • Corporate Social Responsibility/Sustainability
  • Creative Services
  • Crisis Communications/Issues Management
  • Digital Production
  • Employee Communications
  • Financial/Investor Relations
  • Government Relations
  • Integrated Communications
  • Investor Relations
  • Marketing Communications
  • Media Buying
  • Mergers & Acquisitions
  • Mobile Marketing
  • Multicultural Marketing
  • Public Affairs
  • Reputation Management
  • Research
  • Video Production
Industry Expertise
  • Biotech, Life Sciences
  • Business to Business
  • Chemical
  • Consumer
  • Education (any)
  • Energy
  • Entertainment & Media
  • Financial Products & Services (any)
  • Government (any)
  • Health and Wellness
  • HMOs/Service Provider
  • Non-For-Profit (any)
  • Pharmaceutical/Diagnostics/Clinical
  • Professional Services (any)
  • Travel & Tourism
New York
Chrysler Building 405 Lexington Ave
New York, NY 10174
Contact Name:
Jennifer Risi
Founder & President
Coral Gables
2600 S. Douglas Rd Suite 611
Coral Gables, FL 33134
Contact Name:
Marielena Santana
Sr Vice President