Representing over 110 firms, the PR Council is a trade association focused on helping grow Member agencies and the overall industry through education, events, thought leadership and industry resources.
The PRC plays a critical role in elevating the value of earned media in integrated communications and continuing to ensure the industry’s future as a leader in strategy, execution and measurement, and as a valuable contributor in the broader integrated marketing ecosystem.
The PR Council identifies industry issues and challenges and brings an informed voice to serve as the rallying point for the smartest minds in communications.
The PRC’s annual Business Benchmarking Report, Compensation & Benefits Survey and Diversity Census, provide Members with essential management data to help their agencies perform better and stay ahead of clients.
We host local market meetings in nearly all major U.S. cities each year. Additionally, peer group communities convene regularly to share best practices, insights and strategy on areas relevant to their specific roles.
Our Members are paving the way in public relations, communications, social and digital. We provide opportunities for our Members to highlight their expertise through our Agencies of the Future podcast, blog, Growth Series webinars, SHEQUALITY events and more.
Since 2002, top agency, corporate communications and marketing executives have gathered for our annual Critical Issues Forum. The forum discusses the most forward-thinking topics with the most innovative minds in business.
We offer a number of courses and professional development programs designed to meet the needs of the modern agency. Our curriculum focuses on areas such as business strategy, negotiating, digital leadership, procurement, and technology skills training.
The PRC’s Find-A-Firm is an interactive online database that provides prospective clients with an easy way to search for potential agency partners.