At a Glance
- A practical, easy-to-use AI Writing Framework for PR pros.
- Companion guides to help individuals and teams integrate AI into writing.
- Clear models showing when and how to use AI effectively without losing the human touch.
- A simple quality check (Depth, Flow, Accuracy) to review AI-generated drafts.
- Download the free materials → resource.prcouncil.net
The PR Council (PRC) has launched a new AI-Assisted Writing Framework and two companion guides to help communications professionals integrate AI responsibly and effectively into their writing process. These resources, available at resource.prcouncil.net, give individuals and teams tools to brainstorm, draft, edit, and repurpose professional content using AI.
What the Framework Covers
The centerpiece of the release—the AI-Assisted Writing Framework—introduces a structured approach that demystifies how AI can augment creativity and efficiency without compromising the human judgment, nuance, and ethics that define great PR writing.
Central to the Framework is the Spectrum of Human–AI Collaborative Writing, adapted from rhetorical research by Alan Knowles. The Spectrum spans from purely human authorship to “synthetic” (AI-generated) content to help writers decide when writing should be fully human, when AI can support the process, and when routine writing can be automated.
To help teams evaluate drafts, the Framework introduces a simple quality rubric that checks for:
- Depth (does it offer insight?)
- Flow (is it readable and natural?)
- Accuracy (are facts correct?)
Why This is Important
Rather than theory, the Framework features practical guidance that can be used in all writing assignments. The goal is to build strong habits where human strengths and AI tools work together. “AI is changing the way our industry works, but the core of good communication remains deeply human,” said Kim Sample, President of the PR Council. “This Framework gives agencies and clients a shared language to talk about how and when to use AI in writing.”
Elena Dypiangco, the PRC’s Senior Director of Content & Learning, led development of the framework and accompanying materials. “AI can be a powerful writing partner when writers know how to lead the process,” said Dypiangco. “This Framework helps communications professionals understand when to prompt, when to proceed to traditional processes of writing and editing, and when to pause for critical input.”
Two Additional Resources to Help Pros Get Started
The release also includes two guides to help individuals and agencies begin using AI in their writing workflows. These guides support alignment with brand tone, editorial policies, and client needs.
Download the Framework and Guides Now
Visit: resource.prcouncil.net