5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions that […]
New AI-Assisted Writing Framework and Learning Resources
At a Glance A practical, easy-to-use AI Writing Framework for PR pros. Companion guides to help individuals and teams integrate AI into writing. Clear models showing when and how to […]
Three Moves to Balance Work Demands Without Burning Out
The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging […]
Building an AI-Powered Organization
In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of […]
The New Tax Landscape: What PR Agency Leaders Need to Know
Anchin accounting partners Michael Belfer and Robert Smith recently walked PRC leaders through what they playfully dubbed “Christmas in July for accountants” — the passage of comprehensive tax legislation that […]
Future-Proofing Talent: Four Considerations for 2026 Planning
As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent […]
Inside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance […]
This Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. […]