Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing […]
Beyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will […]
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns […]
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior […]
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, […]
PR Council announces 2025 Officers and New Board Members
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, […]
2025: What’s In and Out
Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and […]
Harvard Executive Leadership Forum Agenda
Finding Growth, Innovation and Differentiation in Disruption Agenda April 2-3, 2025 Prof. Ashish Nanda Wednesday, April 02 6:00–8:00 p.m. Reception & Dinner Thursday, April 03 8:00–9:00 a.m. Small Group Discussion & […]