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Boosting Profitability and Client Retention

We’re focusing on the procurement function to boost our agencies’ profitability and client retention. Data shows that procurement negotiates an increasing number of relationships across agencies of all sizes. We […]

2022 in Review

The industry continued to grow in 2022 but challenges to “business as usual” grew, as well. Given the opportunity and threats, the PR Council focused on helping agency leaders work […]