For those of you who were in Cannes for the Lions International Festival of Creativity last week, welcome back. For those of you who were not, I imagine the energy and excitement that the PR industry generated this year—with PR agencies taking home FOUR Grand Prix awards, including in the PR Lions category for the first time in the Festival’s history—was palpable even from home. It wasn’t just those Grand Prix Lions but many more Bronze, Silver, and Gold Lions as well as a Titanium Lion, making it a truly banner year for all of us!
Bravo to the Grand Prix and Titanium winners:
- Golin and Specsavers for “The Misheard Version,” which won two Grand Prix awards: PR and Audio & Radio.
- Ogilvy PR and CeraVe for “Michael CeraVe,” which took the Social & Influencer Grand Prix.
- Weber Shandwick and Kellanova Pop-Tarts for “The First Edible Mascot,” which won the Grand Prix for Brand Experience and Activation.
- Edelman and DP World for “The Move to -15,” which won a Titanium Gold Lion.
This festival is all about creativity, and I loved seeing the power of earned-first creative work shine in a completely different spotlight in 2024. It should serve as inspiration not only to our teams who hunger to do more creative and impact-driving work but also to our clients to pave the path for us all to deliver our full potential.