On this page, you can view past PR Council webinars, either on the Adobe Connect platform or in video. Use the Adobe Connect link if you would like to be able to access any shared links in the Chat feature, or to review the slides more closely at your convenience.
The password for all webinar video replays is PRGenomeReplay.
How to Build, Improve and Sell Your Agency
Discussion of the Value Drivers that define a successful, growing, profitable firm. About Prosper Group: We work side-by-side with you, the agency owner, to help your agency become more competitive, leading to greater wealth generation and broadening available choices for your long term sale or transition.
David Bosses has served as the CFO/COO for several global marketing services agencies. He has a track record of partnering with agency leaders to identify risks and opportunities and to maximize profitability. In addition, David has been involved in over 60+ M&A transactions in the marketing services field, and is experienced in all types of equity related transactions. He began his career in corporate development directing M&A activity including negotiating terms, financial analysis and due diligence for what eventually became IPG’s Constituency Management Group. David is experienced in financial management, operations, commercial negotiations, and performance analytics. David work for PriceWaterhouseCooper after he received his law degree and MBA from Villanova University.
Snap Inc Success: What You Need to Know to Create & Measure Brand Campaigns
If you pay any attention at all to the social media sphere, you’re probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it’s time to take Snapchat and vertical video very seriously (if you’re not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Virtual Reality: Getting in on a Game Changer
The technology in the communications industry is rapidly evolving – 2016 will be the break out year for virtual reality and 360. Tune in to this webinar to understand how these tools can help you better solve business challenges and craft new and meaningful experiences for clients, colleagues, and the media.
Extending the Lifecycle of a Narrative
One of the greatest challenges that communications and marketing professionals will face in the foreseeable future is in extending the lifecycle of a narrative. During this session Steve Rubel, Edelman’s Chief Content Strategist, will discuss their latest ecosystem forecast research, the Edelman Cloverleaf framework for holistic storytelling and the five strategies marketers will need to embrace to ensure their communications marketing narratives are discoverable around the entire ecosystem.
Publishers & Technology Collide
As publishers and technology converge there is a great opportunity for communicators to lead clients through the evolution of content, distribution, and amplification. Tune in to learn tips and strategies that will put you on the forefront of this ever changing landscape.
Key Digital Trends for 2016
2015 was another year of transformation in social and digital communications. There’s even more in store for 2016. Let Ogilvy PR UK’s Marshall Manson and Jame Whatley take you on an irreverent, practical journey through the key trends for the coming year.
Romancing the C-Suite
How to communicate PR value to the C-suite or to key stakeholders using language and process that resonates with them.
X: The Experience When Business Meets Design
Brian Solis, principal analyst at Altimeter Group and author of “X: The Experience When Business Meets Design”
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
This session on “transcreation” skillfully captures these distinctions, providing helpful lessons for marketers and PR pros.
Bridging the Gap between Content Marketing and Social Media
Content, content, content. It’s all about content, that’s all we hear these days.
It’s amazing with so much talk, people are still missing the boat when it comes to aligning content strategy with social strategy. You can’t just make “stuff” and post it – you need to make “stuff” for a specific audience, build it for a specific medium, and distribute it at a specific time [to really be effective]. Success is developing both a content machine and a distribution machine that work in tandem to achieve your client goals. Sounds simple, but it’s easier said than done.
Watch and Nathan Zaru, Director of Marketing & Analytics for Tint, will have you rethink your existing strategy.
The Gamification of Research
This sessions introduces new and innovative ways to conduct research that won’t dull the senses.
This session features a panel of experts in Marketing and PR on how to successfully “converge” these disciplines so that both the customers AND the business ultimately benefits.
This session focused on ways to expand one’s creative foundation, how to build trust by doing the “boring” things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
This session will delve into how PR Firms help clients take control of the customer journey and hack the future of PR? It’s not just how this stuff really works, but also why.
FOMO for Marketers
Is Your Brand in Sync with What the Brain Wants?
This session helps get to the vital questions marketers need to ask, such as what do we want people to know about our clients? What do their customers care about? Do our clients’ values translate into compelling – and meaningful – stories?
These slides offers tips on futurecasting, also known as newscrafting. Stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
Seeing is Believing
The digital world is awash in “content,” which increasingly includes pictures, videos and infographics. Some images ignite powerful emotions in us, while others may as well be invisible.
Seeing is Believing Q and A
Key Trends in Social Media for 2015
This session reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.