On this page, you can view past PR Council webinars, either on the Adobe Connect platform or in video. Use the Adobe Connect link if you would like to be able to access any shared links in the Chat feature, or to review the slides more closely at your convenience.

The password for all webinar video replays is PRGenomeReplay.

How to Build, Improve and Sell Your Agency

Discussion of the Value Drivers that define a successful, growing, profitable firm. About Prosper Group: We work side-by-side with you, the agency owner, to help your agency become more competitive, leading to greater wealth generation and broadening available choices for your long term sale or transition.

David Bosses has served as the CFO/COO for several global marketing services agencies. He has a track record of partnering with agency leaders to identify risks and opportunities and to maximize profitability. In addition, David has been involved in over 60+ M&A transactions in the marketing services field, and is experienced in all types of equity related transactions. He began his career in corporate development directing M&A activity including negotiating terms, financial analysis and due diligence for what eventually became IPG’s Constituency Management Group. David is experienced in financial management, operations, commercial negotiations, and performance analytics. David work for PriceWaterhouseCooper after he received his law degree and MBA from Villanova University.

Watch on Adobe Connect.

Snap Inc Success: What You Need to Know to Create & Measure Brand Campaigns

If you pay any attention at all to the social media sphere, you’re probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it’s time to take Snapchat and vertical video very seriously (if you’re not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.

Watch on Adobe Connect.

Virtual Reality: Getting in on a Game Changer

The technology in the communications industry is rapidly evolving – 2016 will be the break out year for virtual reality and 360. Tune in to this webinar to understand how these tools can help you better solve business challenges and craft new and meaningful experiences for clients, colleagues, and the media.

Watch on Adobe Connect.

Extending the Lifecycle of a Narrative

One of the greatest challenges that communications and marketing professionals will face in the foreseeable future is in extending the lifecycle of a narrative. During this session Steve Rubel, Edelman’s Chief Content Strategist, will discuss their latest ecosystem forecast research, the Edelman Cloverleaf framework for holistic storytelling and the five strategies marketers will need to embrace to ensure their communications marketing narratives are discoverable around the entire ecosystem.

Publishers & Technology Collide

As publishers and technology converge there is a great opportunity for communicators to lead clients through the evolution of content, distribution, and amplification. Tune in to learn tips and strategies that will put you on the forefront of this ever changing landscape.

Key Digital Trends for 2016

2015 was another year of transformation in social and digital communications. There’s even more in store for 2016. Let Ogilvy PR UK’s Marshall Manson and Jame Whatley take you on an irreverent, practical journey through the key trends for the coming year.

2015

Romancing the C-Suite

How to communicate PR value to the C-suite or to key stakeholders using language and process that resonates with them.

X: The Experience When Business Meets Design

Brian Solis, principal analyst at Altimeter Group and author of “X: The Experience When Business Meets Design”
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.

 

Beyond Translation

This session on “transcreation” skillfully captures these distinctions, providing helpful lessons for marketers and PR pros.

Bridging the Gap between Content Marketing and Social Media

Content, content, content. It’s all about content, that’s all we hear these days.

It’s amazing with so much talk, people are still missing the boat when it comes to aligning content strategy with social strategy. You can’t just make “stuff” and post it – you need to make “stuff” for a specific audience, build it for a specific medium, and distribute it at a specific time [to really be effective]. Success is developing both a content machine and a distribution machine that work in tandem to achieve your client goals. Sounds simple, but it’s easier said than done.

Watch and Nathan Zaru, Director of Marketing & Analytics for Tint, will have you rethink your existing strategy.

The Gamification of Research

This sessions introduces new and innovative ways to conduct research that won’t dull the senses.

 

Marketing and PR Should Work Together to Reach Customers

This session features a panel of experts in Marketing and PR on how to successfully “converge” these disciplines so that both the customers AND the business ultimately benefits.

 

Trust Me, I’m Creative

This session focused on ways to expand one’s creative foundation, how to build trust by doing the “boring” things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.

 

Moving Beyond Awareness – Hacking the Future of PR

This session will delve into how PR Firms help clients take control of the customer journey and hack the future of PR? It’s not just how this stuff really works, but also why.

FOMO for Marketers

The session showcases the marketing and content strategy for Millennial women drawing upon Current’s successful campaign with Clorox. This case is grounded in original research and uses a psychological factor present in 70% of Millenials, FOMO, or the fear of missing out.

Is Your Brand in Sync with What the Brain Wants?

This session provides key points that brands need to be aware of to make sure their brand is in sync with their audiences psyche.

Content Mindfulness

This session helps get to the vital questions marketers need to ask, such as what do we want people to know about our clients? What do their customers care about? Do our clients’ values translate into compelling – and meaningful – stories?

Futurecasting

These slides offers tips on futurecasting, also known as newscrafting. Stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.

Seeing is Believing

The digital world is awash in “content,” which increasingly includes pictures, videos and infographics. Some images ignite powerful emotions in us, while others may as well be invisible.

Seeing is Believing Q and A

Key Trends in Social Media for 2015

This session reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.