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Case Studies
Panasonic Energy
As construction of a 4.7-million square-foot EV battery factory in De Soto, Kansas, progressed toward opening, Panasonic needed to earn community trust, support hiring, and protect its reputation amid shifting public opinion and national scrutiny.
Insulet Omnipod “The Pod Drop”
Porter Novelli worked with Insulet to partner with music producer Andrew Huang and T1D content creator Lexie Peterson to create “The Pod Drop (Pod Change Theme Song)”— a catchy, one-minute electronic track made entirely from the sounds of changing an Omnipod.
Little Leaf Farms Leans into the Curve
Little Leaf Farms made a national splash with its “Big Salad Energy” campaign, turning a proprietary lettuce leaf into a media magnet and growing both its salad-loving fanbase and digital footprint during National Salad Month.
Trainleisure: Your Ticket to Europe
Trainline captured American attention with “Trainleisure,” a summer campaign that combined celebrity influence, cultural flair, and strategic storytelling to drive brand growth and a spike in app sales.
WERTHER’S ORIGINAL Jeans
Werther’s Original rebranded fall with “Pocket Denim,” a viral campaign that turned nostalgic caramels into a seasonal fashion statement.
