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- Financial Services
The Living Portrait Presented by Citizens
Knowing New Yorkers were looking for meaningful experiences and purposeful choices, Citizens crafted a tribute to NYC.
- Consumer Goods
“Michael CeraVe”
A fully immersive story about how Michael Cera claimed he was the mastermind behind the CereVe brand.
- Consumer Goods
“Black Hair is Professional”
Ending race-based hair discrimination in the workplace: Dove & LinkedIn
- Consumer Goods
#TurnYourBack
Dove is encouraging people to 'turn their back' on the new Bold Glamour filter as part of its mission to create a #NoDigitalDistortion movement.
- Consumer Goods
I Buy My Own Batteries
Challenge: Duracell sells billions of batteries, but when was the last time you thought about them? It’s an invisible product, in a lot of ways. That requires Citizen to seek out partnerships and moments that give Duracell an interesting cultural (and brand) connection. Insights: Some of the best viral moments come from a brand’s ability to mobilize at the speed...