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I Buy My Own Batteries
Challenge: Duracell sells billions of batteries, but when was the last time you thought about them? It’s an invisible product, in a lot of ways. That requires Citizen to seek out partnerships and moments that give Duracell an interesting cultural (and brand) connection. Insights: Some of the best viral moments come from a brand’s ability to mobilize at the speed...
Chronicling Abortion Battles in Post-Dobbs America
Fractured: A Product of the State Innovation Exchange