“The Times They Are a-Changin’” could be a theme song for the PR industry. We read, we hear, and we […]
The Growth Series: Maximize the Last 12 Workdays of the Year for a Strong 2020 [Webinar]
The race to close 2019 isn’t over but a strong Q1 start requires diagnosing the client satisfaction and profitability of […]
Episode 15: Getting to Transformational with Jason Schlossberg of Huge
Jason Schlossberg, Managing Director of Strategic Communications at Huge, shares how PR changes when it sits inside a digital […]
Why Profit Holds the Key to Healthy Client, Talent Relationships
By Aaron Schoenherr, Co-Founder, Greentarget Profit isn’t a dirty word. Pursuing profit doesn’t make you greedy. Managing profitability doesn’t make […]
Client Termination Clauses Warrant Focus During Negotiations
Scope and pricing tend to be the biggest negotiations in a new client relationship, but agencies can protect themselves by […]