Know when the math stops mathing
“Know when the math stops mathing” was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making […]
Beyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will […]
Satisfying Clients Today and Tomorrow
In last week’s session The Need to Know on AI, Humans and Work, futurist Rishad Tobaccowala predicted that by the end of ‘25, AI will perform 50% of the tasks that agencies are doing […]
Committed and Courageous
Our firms, particularly those specializing in DEI counseling and multicultural marketing, are facing growth challenges and income declines. These areas are crucial for our clients, and they play a vital […]
PR’s Big Moment
For those of you who were in Cannes for the Lions International Festival of Creativity last week, welcome back. For those of you who were not, I imagine the energy […]
PR Council’s “Better Together” Guidance Details Best Practices to Harness the Power of Inclusive Teams
Goal is to Help Clients and Agencies Get it Right from the Beginning NEW YORK (October 4, 2023) — As data confirms that diverse and inclusive agencies will outperform the […]