Building an AI-Powered Organization
In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of […]
How PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects […]
Unlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personalized […]
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing […]
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns […]
AI Platforms to Help Neurodiverse Employees Thrive
In this month’s AI Insights, we explore how AI can help neurodiverse employees. Neurological differences, such as autism, ADHD, dyslexia, and other cognitive variations, are natural and should be respected […]
Upgrading Your Search Capabilities
Last month I discussed the benefits of AI use with time tracking. As I was thinking about this month’s letter, another operational use case came to mind: AI Knowledge Management. […]
Is AI The Solution to Time-Tracking Woes?
As generative AI advances, it’s essential to explore how these tools can improve agency operations. While reviewing our 2024 Tech Stack data, one tool in the generative AI category stood […]