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Emma Bowen Foundation: Black History Month

February 7, 2017
The PR Council celebrates Black History Month with our partner The Emma Bowen Foundation. In this video, Rahsaan Harris, President & CEO, The Emma Bowen Foundation, shares how Emma Bowen changed the way people thought about people of color for generations. Emma Bowen Foundation: Black History Month from PR Council on Vimeo.
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The PR Council Code of Ethics and Principles

January 25, 2017
The PR Council stands behind, and is committed to, our organization’s Code of Ethics & Principles. At a time when use of ‘alternative facts’ and fake news run the media cycle, we especially call attention to commitments #4 We are committed to accuracy and #5 We believe that our clients and the public are best […]
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Q4 2016 Member Survey

January 24, 2017
In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015. PR Council Q4 2016 Quick Survey from PR Council
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PR Council’s 2016 End of Year Infographic

January 8, 2017
2016 was one of the PR Council’s most exciting years ever. This infographic highlights our activities throughout 2016 in agency management, advocacy, diversity & inclusion, learning & development, webinars and our 2016 Critical Issues Forum. PR Council's 2016 End of Year Infographic from PR Council
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BUSINESS & POLITICS: DO THEY MIX? GSG’S FOURTH ANNUAL STUDY

December 9, 2016 | Global Strategy Group
Corporations have a responsibility to lead on issues of the day, right behind the President and US Congress. As we transition into a new presidential administration and what is likely to be a heightened issue environment, GSG’s fourth annual Business & Politics study finds that there is a real opportunity for corporations to demonstrate leadership […]
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MILLENNIALS@WORK: PERSPECTIVES ON DIVERSITY & INCLUSION

December 7, 2016 | Institute of Public Relations & Weber Shandwick
Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new […]
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DIVERSITY TALKS: DIVERSITY & INCLUSION AGENCY RESOURCE GUIDE

December 2, 2016
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations. Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective […]
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USC ANNENBERG RELEVANCE REPORT

December 2, 2016
The USC Center for Public Relations has released its inaugural 2017 Relevance Report, a forecast of topics and trends that will impact society, business and communications in the coming year. The Relevance Report features thought pieces from communications leaders at, among others, Instagram, Starbucks, United Airlines, top PR agencies and academic experts who identify the issues, ideas and innovations that […]
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SIX STEPS FOR LAUNCHING A BRAND VIA PR

November 28, 2016 | Al Ries
In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not a good idea. Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many of the most successful new brands were launched with PR. Brands like Google, […]
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IN ATTACKING TRUMP, DID CLINTON STRENGTHEN SUPPORT FOR HIM?

November 17, 2016 | David Ignatius
A week later, America is still struggling to understand what produced last Tuesday’s election stunner, but here’s one factor that’s too little discussed: Hillary Clinton’s relentless (and in my view, accurate) attacks on Donald Trump’s character may actually have made his supporters more entrenched. One of my closest high school friends drove home this point […]
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