Press Releases

Latest News

How Hybrid Creative Teams Will Define the Future of Marketing

August 16, 2017 | Marcy Shinder, Chief Marketing Officer, WorkMarket
I had a chance to speak with a few Marketing industry luminaries about the future of Marketing organizations. Here’s a recap of the conversation — featuring Alyssa Schaefer, CMO (Amex GBT), Federico Acuna, Twitter (Director of Global Product Marketing), and Ana MacKay-Sim, CMO (ORC International). Learn to Adapt, Constantly Every day is different. This is […]
Read more
Share:

Recent News

The Core of Creativity is Focus on Clients

August 16, 2017 | Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
It often feels like the definition of a compelling marketing idea has become simply staying ahead of any and all trends. It’s no surprise, considering the constant influx of inspiration and information to which modern communicators must adapt. That said, this is a significant move from where we should be placing our focus: adding value […]
Read more
Share:

Q2 2017 Quick Survey

August 7, 2017
In our Q2 Quick Survey, discover what our members think about data and analytics, creative resources, the most significant awards to win in our industry and some of the unique benefits of our member agencies.  
Read more
Share:

Ask Renee…How can I help my company prepare for a cyberattack?

August 3, 2017 | Renee Wilson
Cyberattacks have been a major headache for companies including WPP. Communications executives should be running the rapid response teams. According to PwC’s 2017 Global CEO Survey, cyberthreats have become a major focus of C-suite management, with almost two in three CEOs rating it among their top five concerns. Recent cyberattacks including WannaCry and Petya disrupted […]
Read more
Share:

Bringing A Young Lion Mentality to Work

July 21, 2017 | Patty Bloom & Rachel Carlisle
One brief. 30+ teams. 48 hours. Representing “Team USA” at the Cannes Young Lion competition was a once-in-a-lifetime experience that taught us how to push our creative limits and fearlessly believe in our ideas. We left Cannes truly inspired and ready to bring a whole new mentality to our work at home. Here are our […]
Read more
Share:

Holy Grail – The Cannes Experience

June 29, 2017 | Sara Ghazaii, Vice President, Director of Communications at the PR Council
There are so many moments throughout my three-day stint at the Cannes International Festival of Creativity (Festival) where I thought to myself – this is exactly why you entered this business. A business that loves to create, inspire and kick butt. I went into the Festival not knowing what to expect – you hear the […]
Read more
Share:

Ask Renee…What’s the best way to improve diversity?

June 28, 2017 | Renee Wilson
In the first installment of Ask Renee, she answers the question, “What are the most effective ways to increase diversity in the C-suite and build inclusive companywide cultures?” On June 6, shareholders of The TJX Companies voted whether to make part of CEO Ernie Hermann’s compensation contingent on diversifying his top corporate officers.TJX, parent to […]
Read more
Share:

Voices from Cannes 2017

June 26, 2017
At this year’s Cannes Lions International Festival of Creativity, PR Council President Renee Wilson sat down with several senior agency leaders to discuss all things Cannes. Watch the interviews below: Elise Mitchell discusses creative inspiration at Cannes Renee Wilson Sits Down With Elise Mitchell, Founder & CEO, Mitchell Communications. Perspectives on the Work – Jon […]
Read more
Share:

Worldwide push to eradicate AVEs

June 19, 2017 | Barry Leggetter
AMEC invites partner organisations to work together AMEC, the International Association for the Measurement and Evaluation of Communication (AMEC), is inviting the support of public relations and communications organisations to join a global initiative to eradicate fully the use of Advertising Equivalency Value (AVE) and all of its derivatives as metrics in public relations work. […]
Read more
Share:

Insights from an intern on entering the PR industry

June 16, 2017 | Olivia Ryan
Last week, more than 85 interns from thirteen top PR agencies in New York came together to hear from industry professionals about their day-to-day lives and experiences working in communications. Interns had the opportunity to hear from professionals in agencies specializing in consumer, tech., healthcare and sports PR, as well as the opportunity to mingle […]
Read more
Share:

Search for News