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Worldwide push to eradicate AVEs

June 19, 2017 | Barry Leggetter
AMEC invites partner organisations to work together AMEC, the International Association for the Measurement and Evaluation of Communication (AMEC), is inviting the support of public relations and communications organisations to join a global initiative to eradicate fully the use of Advertising Equivalency Value (AVE) and all of its derivatives as metrics in public relations work. […]
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Insights from an intern on entering the PR industry

June 16, 2017 | Olivia Ryan
Last week, more than 85 interns from thirteen top PR agencies in New York came together to hear from industry professionals about their day-to-day lives and experiences working in communications. Interns had the opportunity to hear from professionals in agencies specializing in consumer, tech., healthcare and sports PR, as well as the opportunity to mingle […]
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Ketchum duo to carry Team USA banner in Cannes Young Lions PR competition

June 5, 2017 | Sean Czarnecki
The U.S. team won the gold last year. Will there be a repeat? NEW YORK: In two weeks, Ketchum’s Patty Bloom and Rachel Carlisle will ship out to France to compete in the Cannes Young Lions competition as the U.S. PR representatives. This year, competitors were asked to develop a campaign to drive donations for […]
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‘The risk is to not act like an authentic female leader:’ Women PR execs weigh in

June 5, 2017 | Alison Kanski
First step to being an effective woman leader: Don’t try to be something you’re not. NEW YORK: Women executives in the PR industry urged others not to emulate men, but rather be an authentic female leader to advance up the ladder. Six female executives, members of the PR Council’s SheQuality Project, talked pay equity, career […]
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‘The risk is to not act like an authentic female leader:’ Women PR execs weigh in

June 2, 2017 | Alison Kanski
First step to being an effective woman leader: Don’t try to be something you’re not. (L to R) Renee Wilson, Maureen Lippe, Dale Bornstein, Gail Heimann, Barby Siegel, and Barri Rafferty at the Hall of Femme event in New York. NEW YORK: Women executives in the PR industry urged others not to emulate men, but […]
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PR Lions have evolved to better reflect the industry

June 1, 2017 | Renee Wilson
Category changes continue to be made as PR becomes better understood at Cannes Lions. The Cannes Lions International Festival of Creativity is incredibly important for the PR industry because clients care about what work and which agencies win, and it helps them think through their marketing and communications plans.While PR is a young category, it […]
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Finding a PR Firm

May 30, 2017
In my role as president of the PR Council, the national association of PR agencies, I’m often asked about what to look for when searching for a PR firm. After 25 years working on the agency-side of the business, and in my current role, I’ve developed a list of “Top 10 Criteria to Consider” when […]
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Harvard Leadership Program: Aaron Schoenherr & Katie Stevens

May 19, 2017
Greentarget Founding Partner Aaron Schoenherr and MSLGROUP SVP Katie Stevens share their experiences from the PR Council’s Harvard Leadership Program. Register here! Harvard Leadership Program: Aaron Schoenherr & Katie Stevens from PR Council on Vimeo. Music: “Little Idea”, bensound.com
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2017 Diversity Distinction in PR Awards Now Open for Nominations

May 11, 2017 | Gideon Fidelzeid, PRWeek
The seventh annual awards program, presented by the PR Council in partnership with PRWeek, is now accepting entries, including for two categories being introduced this year. For the seventh consecutive year, the PR Council, in partnership with PRWeek, is presenting the Diversity Distinction in PR Awards. Since 2011, these awards have honored excellence in promoting […]
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Q1 2017 Quick Survey

May 11, 2017
In our Q1 2017 Quick Survey, find out what our members think about the recent YouTube advertising controversy, most-used social platforms by clients, agency analytics capabilities and from which industries they are seeing the most influx of candidates.
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