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Creating community and driving change

April 19, 2017 | Trisch Smith, EVP & Managing Director of Diversity & Inclusion, Edelman
Trisch Smith, EVP and MD at Edelman, which earned a 2016 Diversity Distinction in PR Award, offers a model for all organizations seeking to empower their employees to be more active in boosting diversity and inclusion efforts. On behalf of Edelman, Smith (2nd l) and U.S. COO Julianna Richter (3rd l) receive 2016 Diversity Distinction […]
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The True Costs of Over-Servicing

April 17, 2017 | David Klein, Director of Marketing, ClickTime
Ah, yes. Over-servicing. It’s one of the more misunderstood concepts in agency management. How much over-servicing is ok? Is it ever good to over-service? If you’re a small agency, does over-servicing even matter? In short: not much, sometimes for the right client, and yes it matters. But that’s not what we’re here to discuss today. […]
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PR Council: Where was the PR counsel at Pepsi?

April 6, 2017 | Sean Czarnecki
A communications executive could have helped Pepsi avoid the embarrassment caused by its ill-considered ad starring Kendall Jenner, according to the industry body. NEW YORK: The PR Council has criticized Pepsi’s withdrawn ad featuring Kendall Jenner, saying in a statement that counsel from communications professionals would have been “critical” to the soft-drink maker understanding its […]
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The tomorrow of diversity and inclusion is today

April 3, 2017 | Tony Allen
Tony Allen, 2016 Diversity Distinction in PR Awards winner, recalls the special evening last year when he was named Diversity Champion – In-House. In doing so, he underscores why diversity and inclusion is so crucial to all of us, all the time. Allen (c) receives 2016 Diversity Distinction in PR Award from judges Tonya Veasey […]
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SXSW 2017 – Five Things Communicators Need to Know

March 15, 2017 | Tim Koch
As the intersection of technology, marketing and communications, SXSW is the place to discuss the future of technology across industries. This year, the PR Council was on the ground to explore the latest insights and innovations from Austin, Texas. Here are the trends and topics we saw being discussed. Virtual Reality/Augmented Reality Last year was […]
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PR COUNCIL LAUNCHES THE SHEQUALITY PROJECT

March 10, 2017
SHEQUALITY Project Aims to Promote Workplace Equality and Propel More Women into Leadership Roles at PR Agencies March 9, 2017 – NEW YORK: The PR Council is proud to announce a new initiative, aptly named The SHEQUALITY Project, designed to help women executives rise in the ranks of public relations agencies. SHEQUALITY aims to create […]
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Celebrating International Women’s Day with the PR Council

March 8, 2017
To celebrate International Women’s Day, the PR Council is featuring videos from four women who continue to impact the communications profession. These PRC Members are representatives of the strong female leadership within our industry. Happy International Women’s Day!   Christine Barney As the CEO of rbb Communications, Christine discusses the importance of finding the perfect […]
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PRWEEK NAMES 2017 HALL OF FEMME HONOREES

March 6, 2017
Renee Wilson is one of nine women being recognized for her ability to innovate and inspire. NEW YORK, NY – PRWeek honors Renee Wilson as one of the marcomms industry’s trailblazers, influencers, and innovators. This year’s inductees include Renee Wilson among nine talented women who challenge the status quo, push for the big idea, and […]
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New categories energize 2017 Diversity Distinction in PR Awards

March 3, 2017
The PR Council-led program, produced in partnership with PRWeek, returns for a seventh year NEW YORK: In its continuing efforts to shine the brightest of spotlights on individuals and organizations in communications truly moving the needle on diversity and inclusion, the PR Council, in partnership with PRWeek, will once again this year present the Diversity […]
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STUART SMITH, CEO, OGILVY PR, JOINS PR COUNCIL BOARD OF DIRECTORS

March 1, 2017
New York – (March 1, 2017) – The PR Council (PRC), the industry’s trade association, which advocates for and advances the business of communications firms, announced today that Stuart Smith, CEO of Ogilvy Public Relations, will join its Board of Directors. Smith will join as the Ogilvy representative, taking the place of Chris Graves, who has […]
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