A Trusted Community for Agency Leadership

Exclusive programming, peer insights, and industry intelligence for agency CEOs and senior leaders.

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Member Benefits

Stay Ahead of Structural Change in the Industry

AI strategy, benchmarking and research, and frameworks that help agency leaders transform and grow profitability

Learn from Peers Who Understand Your Challenges

Cross-agency insights from CEO Cohorts and Communities of functional leaders (CFO/COO, DEI, Digital, HR, Measurement & Effectiveness, Sales & Marketing)

Protect and Elevate the Value of PR

Pricing guidance, measurement standards, and procurement and client-facing advocacy

Develop Leaders and Teams for What’s Next

Executive education, AI fluency, client service, and team leadership sessions designed to recruit, develop and retain top talent

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Explore the 2026 Look Book

The salary & bill rate survey have influenced our approaches to both areas. The cohorts across HR, DEI, Marketing, etc. provide great access to peers to get fresh perspective on shared challenges.

Frequently Asked Questions

1. What is the PR Council?
The PR Council (PRC) supports agencies as they evolve to meet changing market demands and rapid technological transformation. Our membership includes more than 150 of the premier global, mid-size, regional, and specialty firms across the United States and Canada, representing every discipline and practice area. We provide industry leadership, benchmarking, professional development, and a collaborative community for agency leaders and their teams.
2. Who is eligible to apply for membership?
Membership is open to firms, not individuals. Eligible organizations are PR and communications agencies operating in the United States or Canada with a minimum of $1 million in annual revenue. Individual practitioners cannot join independently, though they are welcome to attend select public programs.
3. How does my firm apply for membership?
You can apply by completing the online application form here. Your firm’s information will be reviewed confidentially by our Eligibility Committee, and the PR Council team will follow up with next steps or questions.
4. How are membership dues determined?
Membership dues are based on your firm’s prior-year revenue and follow a tiered structure. After your application is approved, your dues level will be confirmed and invoiced. Dues are assessed for the calendar year so are prorated based on when a firm joins.
5. Can we explore PR Council programming before applying?
Yes. We periodically offer public events, roundtables, or resources that give non-member firms a preview of our work. You’re also welcome to contact the PR Council team (prcteam@prcouncil.net) with questions before applying.
6. What makes the PR Council different from other industry organizations?
The PR Council is focused exclusively on the business of running and growing PR and communications agencies. Our work emphasizes practical benchmarking, peer learning, and leadership/client relationship development.
7. How do member firms and their employees access PRC resources?
After your firm joins, all of your employees are eligible to access member-only resources by creating an account through the “Login / Register” page using their work email address. Many offerings are designed for agency leaders, but we also host sessions for functional roles and for early to mid-career talent.
8. Where are PRC events held?
PRC programming is offered in a mix of formats. Many of our programs are virtual, making them accessible to member firms nationwide. We also host in-person market roundtables, meetings, and events in cities across the U.S. and Canada, including Boston, Chicago, Los Angeles, Minneapolis, New York, San Francisco, Seattle, Toronto and Washington, D.C.

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