The 5 Drivers of Agency Value
Event Date: How to get the most from your agency partnerships We surveyed our member CEOs, leaders of the U.S. and Canada’s top PR firms, on how clients can unlock the greatest […]
Read MorePR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
Event Date: The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI […]
Read MoreFebruary at the PR Council
Event Date: Here’s an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, SectionThis workshop shows leaders how […]
Read MoreThe Transformation Gap
Event Date: We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “Where […]
Read MorePRC x Strong The Work of Leadership Series
Event Date: The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead […]
Read More2026 AI Manifesto
Event Date: As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision […]
Read MorePRC 2025 in Review
Event Date: We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for […]
Read MoreModest Salary Increases in Growth Constrained Environment
Event Date: The PR Council’s 2025 Compensation Survey Report, which features the most reliable data in the marketplace, reveals that overall interquartile salaries, representing the middle 50% of all reported salaries, rose […]
Read MoreNew AI-Assisted Writing Framework and Learning Resources
Event Date: At a Glance The PR Council (PRC) has launched a new AI-Assisted Writing Framework and two companion guides to help communications professionals integrate AI responsibly and effectively into their writing […]
Read More2025 Labor Billing Rate Study Documents Rate Increases Across Departments
Event Date: The PR Council (PRC) released the 2025 United States Labor Billing Rate Report, revealing a significant increase in average billing rates across the industry, with public relations roles seeing some […]
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