This Month: Raise Rates, Rethink Revenue
Event Date: The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. […]
Read MoreHow PR Agencies Can Optimize Websites to Leverage Large Language Models
Event Date: As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects […]
Read MorePR Needs Some PR
Event Date: During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A […]
Read MoreKnow when the math stops mathing
Event Date: “Know when the math stops mathing” was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making […]
Read MoreUnlocking the Power of AI to Build Smarter Audience Personas
Event Date: Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personalized […]
Read MoreFive Ways to Build Strong AI Capabilities Firmwide
Event Date: In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing […]
Read MoreBeyond PR: Defining the Value of Integrated Comms Firms
Event Date: We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will […]
Read MoreWhat to Do When Clients Push Back on AI Use
Event Date: What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns […]
Read MoreDisruption as a Catalyst for Growth
Event Date: January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, […]
Read More2025: What’s In and Out
Event Date: Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and […]
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