2025: What’s In and Out
Event Date: Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and […]
Read MoreSatisfying Clients Today and Tomorrow
Event Date: In last week’s session The Need to Know on AI, Humans and Work, futurist Rishad Tobaccowala predicted that by the end of ‘25, AI will perform 50% of the tasks that agencies are doing […]
Read MoreAI Platforms to Help Neurodiverse Employees Thrive
Event Date: In this month’s AI Insights, we explore how AI can help neurodiverse employees. Neurological differences, such as autism, ADHD, dyslexia, and other cognitive variations, are natural and should be respected […]
Read MoreUpgrading Your Search Capabilities
Event Date: Last month I discussed the benefits of AI use with time tracking. As I was thinking about this month’s letter, another operational use case came to mind: AI Knowledge Management. […]
Read MoreIs it Time to Raise Rates?
Event Date: In a recent flash poll, 63% of the participating CFOs and COOs said they haven’t decided whether to increase rates for ‘25. Making this decision soon is critical to ensure […]
Read MoreIs AI The Solution to Time-Tracking Woes?
Event Date: As generative AI advances, it’s essential to explore how these tools can improve agency operations. While reviewing our 2024 Tech Stack data, one tool in the generative AI category stood […]
Read MoreCommitted and Courageous
Event Date: Our firms, particularly those specializing in DEI counseling and multicultural marketing, are facing growth challenges and income declines. These areas are crucial for our clients, and they play a vital […]
Read MoreIs The Pyramid Flipping?
Event Date: The impact of generative AI on jobs in our agencies remains TBD—my prediction is that it will make our jobs more interesting, not massively reduce the workforce—but we’ve been hearing […]
Read MorePR’s Big Moment
Event Date: For those of you who were in Cannes for the Lions International Festival of Creativity last week, welcome back. For those of you who were not, I imagine the energy […]
Read MoreBoosting Profitability and Client Retention
Event Date: We’re focusing on the procurement function to boost our agencies’ profitability and client retention. Data shows that procurement negotiates an increasing number of relationships across agencies of all sizes. We […]
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