Join Now to Get a
Competitive Advantage
150
Membership
Benefits
Community Engagement
Engage in one or more of our six function-based Communities that connect our members to each other, to important issues in our industry and to knowledge that helps them do their jobs better.
Industry Benchmark Studies
Stay informed and ahead of the curve with exclusive access to proprietary data and research to help manage cost areas and grow profitability.
L&D for Agency Talent
Attend workshops and seminars that enhance and develop key skills within agency talent, from writing and editing to people management.
Leader Cohorts
Executive leaders can join a cohort to share knowledge, discuss common issues and experiences, and develop ideas in a safe and confidential setting.
Webinars
Participate in “hot topic” webinars with external experts and training opportunities for all levels, designed to recruit, develop and retain top talent.
proprietary data and research
Lean on the PRC as a trusted guide for best practices on business-critical topics that help our agencies flourish.
The PR Council (PRC) provides business intelligence, best practices, networking and learning & development programs to help agency leaders make better decisions and fuel their agencies with highly skilled and diverse talent.
In order to fully benefit from PRC Membership, applicants should have a minimum of $1 million in annual revenue. Membership is not extended to individual practitioners at this time.
Membership applications are confidential and reviewed by the PRC’s Eligibility Committee. Dues are assessed for the calendar year, based on year-prior fee revenue, and pro-rated for new members based on their approval date.
Dues Chart
| Agency Revenue | Annual Dues |
|---|---|
| Over $60.1MM revenue | $50,000 |
| $30.1 - $60MM revenue | $27,000 |
| $25.1 - $30MM revenue | $19,250 |
| $20.1 - $25MM revenue | $16,500 |
| $12.1 - $20MM revenue | $11,250 |
| $9.1 - $12MM revenue | $8,500 |
| $5.1 - $9MM revenue | $5,500 |
| $0 - $5MM revenue | $3,500 |