Future-Proofing Talent: Four Considerations for 2026 Planning
As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent […]
Inside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance […]
This Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. […]
How PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects […]
2025 Labor Billing Rate Study Documents Rate Increases Across Departments
The PR Council (PRC) released the 2025 United States Labor Billing Rate Report, revealing a significant increase in average billing rates across the industry, with public relations roles seeing some […]
PR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A […]
Unlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personalized […]
Know when the math stops mathing
“Know when the math stops mathing” was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making […]