Committed and Courageous
Our firms, particularly those specializing in DEI counseling and multicultural marketing, are facing growth challenges and income declines. These areas are crucial for our clients, and they play a vital […]
Is The Pyramid Flipping?
The impact of generative AI on jobs in our agencies remains TBD—my prediction is that it will make our jobs more interesting, not massively reduce the workforce—but we’ve been hearing […]
PR’s Big Moment
For those of you who were in Cannes for the Lions International Festival of Creativity last week, welcome back. For those of you who were not, I imagine the energy […]
Boosting Profitability and Client Retention
We’re focusing on the procurement function to boost our agencies’ profitability and client retention. Data shows that procurement negotiates an increasing number of relationships across agencies of all sizes. We […]
PR Council Welcomes Leading Canadian Public Relations Agencies
(New York/Toronto) February 15, 2024: The PR Council (PRC) and Canadian Council of Public Relations Firms (CCPRF) announce a strategic merger, uniting two leading associations dedicated to strengthening the recognition […]
PR Council announces 2024 Officers and New Board Directors
New Appointments Reflect the Quality and Diversity of PRC Member Firms New York, NY (February 1, 2024) – The PR Council (PRC) announces that Diana Littman, CEO of MSL U.S. (New […]
PR Council’s “Better Together” Guidance Details Best Practices to Harness the Power of Inclusive Teams
Goal is to Help Clients and Agencies Get it Right from the Beginning NEW YORK (October 4, 2023) — As data confirms that diverse and inclusive agencies will outperform the […]
PR Council Announces 2023 Officers and New Board Members
Organization Marks 25th Anniversary with a Future Focus New York, NY (January 10, 2023) – The PR Council (PRC), which marks its 25th anniversary this year, announces that Ellen Ryan […]