(New York/Toronto) February 15, 2024: The PR Council (PRC) and Canadian Council of Public Relations Firms (CCPRF) announce a strategic merger, uniting two leading associations dedicated to strengthening the recognition and role of public relations firms, serving as an authoritative source of information, and setting standards for the industry.

This partnership represents the first North American expansion of the PR Council, bringing 19 leading Canadian agencies and Canadian offices of global firms into the network.

“We are thrilled to welcome the Canadian membership of CCPRF into the PRC and look forward to the addition of their voices in the critical conversations we are leading to shape the future of the public relations profession,” says Kim Sample, President of the PR Council.

After more than 16 years as a volunteer-run organization, CCPRF will cease operations.
“We are proud of our many years of collaboration and cooperation of CCPRF members to promote the role of public relations in business strategy, advance public relations education, champion paid internships, and promote diversity, equity and inclusion in our industry,” says Judy Lewis, volunteer chair of CCPRF and co-founder and partner of Strategic Objectives.

As part of its concluding year, CCPRF has instituted awards to honor students in the field of public relations. Starting in 2024, the Champions of Public Relations Excellence awards will be open to graduating students at Humber, Centennial College and Durham College, with each school managing the administration process.

“It has been an honor to serve as Chair of CCPRF for more than five years. I am grateful for the support of the past Chairs and the many volunteers who have contributed to the success and value of CCPRF since its founding in 2007,” adds Lewis. “The future is bright for our Canadian members and our profession as an active part of the PR Council.”


About the PR Council
The PR Council is the only North American association dedicated to supporting agencies with a core competency in earned media. Through a combination of convening and advising, the PR Council aims to help Members—the leaders of 150 premier global, mid-size, regional and specialty firms—work smarter to build more valuable agencies. The organization is focused on the most critical issues affecting PR agency leaders’ ability to attract and retain talent and grow client relationships and their firms.

Andi Hughes, Vice President, PR Council