Last updated: August 7, 2025
The Council of Public Relations Firms (“Company”, “we”, “our”, or “us”) understands that privacy is important to our users. This Privacy Policy describes our practices regarding the collection, use, sharing, and protection of your personal information for the website located at https://prcouncil.net/ (the “Website”). This Privacy Policy also tells you about the rights and choices you have with respect to your personal information, how you can assert those rights, and how you can contact us to get answers to your questions.
BY USING OR ACCESSING THE WEBSITE, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH OUR POLICIES OR PRACTICES, YOU SHOULD NOT USE OR ACCESS THE WEBSITE OR PROVIDE US WITH ANY PERSONAL INFORMATION.
PERSONAL INFORMATION WE COLLECT FROM YOU
This Privacy Policy applies to the personal information that we obtain in various contexts. We use the term “personal information” – also called “personal data” or “personally identifiable information” in the laws of some jurisdictions – to refer to information that reasonably identifies, relates to, describes, or can be associated with you. Data that has been deidentified or that otherwise cannot reasonably be related back to a specific person is not considered personal information.
The following are the categories and types of personal information that we may collect from or about you, depending on how you interact with the Website:
- Identifiers and contact information, such as your name, email address, mailing address, and phone number;
- Professional or employment-related information, such as your job title and employer;
- Geolocation or other information that permits us to determine your location;
- Device and online identifiers and related information, including internet protocol (IP) address, mobile ad identifiers, data collected from cookies, beacons, and pixel tags, and similar unique identifiers;
- Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with an internet website, application, mobile app, or advertisement; and
- Any other personal information that you voluntarily provide us.
HOW WE COLLECT YOUR PERSONAL INFORMATION
Personal Information You Provide
We collect personal information that you provide to us directly. This may include, but is not limited to:
- Information you provide when you contact us via email or through other Internet-enabled communications;
- Information you provide when you create a profile or account, or subscribe to one of our services;
- Your responses to surveys that you choose to complete for us;
- Your search queries on the Website;
- Any other information that you provide us on or through the Website.
Personal Information We Collect Automatically
When you visit our Website we or third parties we work with may automatically collect certain information using technologies such as cookies and other tracking technologies described below.
- Cookies and Similar Technology
“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website. Such data may include, for example, the address of the websites you visited before and after you visited our Website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Website you visited and what links you clicked on, the region where your device is located, and geographic information based on your IP data. We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Website. We may also use cookies to customize your visit to the Website and for other purposes to make your visit more convenient or to enable us to enhance the Website and Services. For additional information about our use of cookies on the Website, please see our Cookie Policy.
- Tracking Pixels
We use tracking pixels to collect information from users of our Website. A tracking pixel is a transparent graphic image (the size of a 1×1 pixel on your device screen) that is placed on a webpage of our Website and, in combination with cookies, allows us to collect information regarding your use of that webpage. We use tracking pixels to trigger ads on participating websites, and to tell us when an advertisement we run on another website has been clicked on. This information helps us evaluate which advertisements are more appealing to users.
- Clickstream Data
As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to the Website. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website, and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Website.
- Analytics
We may work with third-party vendors who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Website and other services.
- Social Media Platforms and Networks
If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (such as Instagram, Facebook, X, or LinkedIn) in connection with our Website, we may collect information that you share with us on social media or that such platforms share with us. Please review the privacy policies and settings of the social media platforms and networks that you use for more information about their privacy practices.
- From Other Sources
We may obtain information about you from other sources, such as data analytics providers, marketing or advertising vendors, fraud prevention vendors, vendors that provide other services on our behalf, or publicly available sources.
HOW WE USE YOUR PERSONAL INFORMATION
We collect and use personal information for the following purposes:
- To communicate with you, which may include: responding to your direct inquiries, requests, issues or feedback, and providing customer service; and adding you to our mailing lists and sending you emails from time to time;
- To provide our products and services, which may include: operating the Website, and providing you with any specific services that you have requested; creating, maintaining, and otherwise managing your account, profile, or subscription; and delivering content and product and service offerings relevant to your interests;
- For marketing and promotional purposes, which may include: marketing Company goods and services or goods and services of those of our affiliates, business partners, and other third parties;
- For analytics and personalization, which may include: identifying trends and making inferences about you and your interactions with us; understanding how you interact with our Website and communications with you to determine which of our products or services are the most popular, and to improve the Website and marketing campaigns; and personalizing your experience to save you time when you visit our Website;
- For security and fraud prevention, which may include: helping maintain the safety, security, and integrity of our Website, databases and other technology assets, and business; internal research; technological development and demonstration; and improving, upgrading, or enhancing our Website; detecting security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity; and investigating suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for our Website;
- To comply with legal obligations, which may include: compliance with legal or regulatory obligations, establishing or exercising our rights, and defending against a legal claim; responding to law enforcement requests and as required by applicable law, court order, legal process, or governmental regulation; and acting in connection with a bankruptcy proceeding or the sale, merger, or change of control of the Company or the division responsible for the services with which your information is associated;
- To support core business functions, which may include: maintaining records related to business process management, loss and fraud prevention, and to collect amounts owing to us; and providing and maintaining the functionality of our Website, including identifying and repairing errors or problems; and
- For any additional purposes that you specifically consent to.
We reserve the right to supplement your personal information with information we gather from other sources which may include online and offline sources. We may collect information that is not personal information (“non-personal information”), including anonymous or aggregate data, or information lawfully made available from federal, state, or local government records. Because non-personal information does not personally identify you, we may collect, use, and disclose such information for any purpose permitted by law. In some instances, we may combine non-personal Information with personal information. If we combine any non-personal information with personal information, the combined information will be treated by us as personal information to the extent that it is capable of personally identifying you. We reserve the right to develop and derive aggregate data (meaning information that relates to a group or category of individuals, from which individual identities have been removed) from personal information in order to enhance and maintain the Website, and such aggregate data will be treated as non-personal information.
HOW WE DISCLOSE OR SHARE YOUR INFORMATION
In addition to using your personal information ourselves for the reasons stated above (and as otherwise mentioned in this Privacy Policy), we may disclose your personal information to other affiliates and entities in the following instances:
- Service Providers
We may share your personal information with third-party service providers who may use your information to provide us with services including, but not limited to: website hosting, data analysis, infrastructure provision, information technology services, customer service, email delivery services, payment processing, auditing, and anti-fraud monitoring. These service providers may have access to personal information that is necessary to perform their functions, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.
- Business and Advertising Partners
We may share your personal information with third parties who partner with us to promote products and services, provide marketing and advertisements, conduct data analytics, or use the data for other commercial purposes. We do not control how these third parties use and share your personal information once they receive it. You will need to contact such third parties directly for information about their privacy practices or to exercise any rights you may have (including if you would like to opt-out of marketing messages).
- Legal Compliance and to Defend Our Rights
We may disclose personal information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our Terms of Use; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
- Business Transfers
We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of the Company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our Website.
- Non-Personal Information
We may share non-personal information with unaffiliated third parties, such as business and advertising partners, manufacturers, distributors, and retailers, to improve and enhance your experience using the Website, and for our own market research activities.
Please note that if you specifically consent to additional uses of your personal information, we may use your personal information in a manner consistent with that consent.
LINKS TO OTHER SITES AND SOCIAL MEDIA SERVICES
We may create links to other websites that we think may be of interest to you, such as providers of various products and services. We may also provide links that allow you to send or forward a post from our Website through or to third-party social media sites, or other means of electronic communication, such as an email or text messaging service. We do not endorse any other websites, providers, or services by providing such links, and this Privacy Policy applies only to your use of our Website. We are not responsible for the privacy policies of any websites and services we link to on our Website, and you should read the privacy policies of each site you visit to determine what data that site may collect about you.
The Website may also integrate with social media services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Website, we are doing so merely as an accommodation and, like you, are relying upon those third-party services to operate properly and fairly.
You should be aware that any personal information which you voluntarily include and transmit online in a publicly accessible blog, forum, social network, or otherwise may be viewed and used by others. By using such features, you assume the risk that the personal information provided by you may be viewed and used by third parties.
HOW WE PROTECT YOUR PERSONAL INFORMATION
Personal information is maintained on our servers or those of our vendors, and is accessible by authorized employees, independent contractors, representatives, and agents as necessary for the purposes described in this privacy policy. We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal information. However, no method of safeguarding information is completely secure, and we cannot guarantee that our safeguards will be effective or sufficient. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us at privacy@prcouncil.net.
CROSS-BORDER DATA TRANSFERS
If you submit personal information to us, that information may be processed in a jurisdiction where privacy laws may be less stringent than those in your country of residence. By submitting your personal information to us, you agree to the transfer, storage, and processing of such information in the United States. Be advised that we may be required to disclose your personal information in response to lawful requests by public authorities in the United States, including to meet national security or law enforcement requirements.
CHILDREN’S PRIVACY
Our Website are intended for users ages 18 and over, and we do not knowingly collect personal information from children under the age of 13. When we become aware that personal information (or other information that is protected under applicable law) from a child under 13 has been collected, we will use all reasonable efforts to delete such information from our databases. If you believe we might have any personal information from or about a child under 13, please contact us by using the information the section below titled Contacting Us.
CHANGES TO THIS POLICY
We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time, provided that any such modifications will only be applied prospectively. We encourage you to periodically review the Website for the latest information on our privacy practices. Your continued use of the Website following the posting of any changes to this Privacy Policy means you accept such changes.
CONTACTING US
If you have any questions about our privacy or security practices, you can contact us at privacy@prcouncil.net, or via the following:
The Council of Public Relations Firms (doing business as The PR Council)
1460 Broadway
New York, NY 10036