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The Living Portrait Presented by Citizens
Knowing New Yorkers were looking for meaningful experiences and purposeful choices, Citizens crafted a tribute to NYC.
“Michael CeraVe”
A fully immersive story about how Michael Cera claimed he was the mastermind behind the CereVe brand.
“Black Hair is Professional”
Ending race-based hair discrimination in the workplace: Dove & LinkedIn
#TurnYourBack
Dove is encouraging people to 'turn their back' on the new Bold Glamour filter as part of its mission to create a #NoDigitalDistortion movement.
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Chipotle turned a viral TikTok hack into a real menu item overnight—partnering with creators, retraining thousands, and nearly doubling quesadilla sales in one of its biggest digital moments ever.
Making Homebase the single source of truth for Main Street, USA
Homebase turned overlooked data and disjointed messaging into a powerful PR engine that doubled quality coverage and positioned its CEO as a credible voice for small businesses nationwide.
Yes on 22
Facing early opposition, the Yes on Prop 22 campaign made app-based drivers its storytellers and secured a decisive win that reshaped the future of gig work in California.
Enriching Results with NICO
To share the results of a major brain surgery study, CLYDE helped NICO spotlight its breakthrough at the country’s largest neurosurgery conference.
Retiring the Crash Test Dummy with Altair and Tier One Partners
Altair cut through the hype with a campaign that used crash test dummies to show why digital twins matter.
The Primetime-ification of Women’s Sports with Ally and Tier One Partners
Ally pushed women's sports into primetime, committed to equal ad spend by 2027, and sparked real movement across the industry.
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Case Studies
“Black Hair is Professional”
Ending race-based hair discrimination in the workplace: Dove & LinkedIn
#TurnYourBack
Dove is encouraging people to 'turn their back' on the new Bold Glamour filter as part of its mission to create a #NoDigitalDistortion movement.
I Buy My Own Batteries
With a perfectly timed Vanderpump Rules nod, Duracell transformed a battery into a breakup anthem, sparking viral momentum and new emotional relevance for the brand.
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Chipotle turned a viral TikTok hack into a real menu item overnight—partnering with creators, retraining thousands, and nearly doubling quesadilla sales in one of its biggest digital moments ever.
Making Homebase the single source of truth for Main Street, USA
Homebase turned overlooked data and disjointed messaging into a powerful PR engine that doubled quality coverage and positioned its CEO as a credible voice for small businesses nationwide.
