What Leaders Need to Know About “Proof”
Event Date: PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the […]
Read MoreHow PR Agencies Can Optimize Websites to Leverage Large Language Models
Event Date: As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects […]
Read More2025 Labor Billing Rate Study Documents Rate Increases Across Departments
Event Date: The PR Council (PRC) released the 2025 United States Labor Billing Rate Report, revealing a significant increase in average billing rates across the industry, with public relations roles seeing some […]
Read MoreMarket Update: Key Insights from CEO Conversations
Event Date: Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior […]
Read MoreSatisfying Clients Today and Tomorrow
Event Date: In last week’s session The Need to Know on AI, Humans and Work, futurist Rishad Tobaccowala predicted that by the end of ‘25, AI will perform 50% of the tasks that agencies are doing […]
Read MoreBoosting Profitability and Client Retention
Event Date: We’re focusing on the procurement function to boost our agencies’ profitability and client retention. Data shows that procurement negotiates an increasing number of relationships across agencies of all sizes. We […]
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