PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI […]
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the […]
February at the PR Council
Here’s an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders […]
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “Where […]
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead […]
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision […]
PRC 2025 in Review
We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for […]
Modest Salary Increases in Growth Constrained Environment
The PR Council’s 2025 Compensation Survey Report, which features the most reliable data in the marketplace, reveals that overall interquartile salaries, representing the middle 50% of all reported salaries, rose […]