About Us

The PR Council is the only U.S.-based association dedicated to agencies with public relations offerings. Our Members include 130+ of the country’s premier global, mid-size, regional and specialty firms across every discipline and practice area.  While many provide fully integrated marketing services to clients, all lean in on the value of earned media – it is at the core of what our agencies do.

This is a time of extraordinary opportunity for earned media. Virtually all available research proves that earned coverage and shared recommendations have much more credibility than paid media and content. Technology and social platforms have opened up vast new opportunities to reach audiences. Brands and companies want the power of genuine consumer engagement, shared stories and referrals. That’s what we do and have always done.

On both the marketing and corporate sides of our business, PR agencies face their greatest moment of opportunity, but it is also a time of rapid transformation; agencies of the future will look vastly different than they did when the PRC was founded 20 years ago and even today. The PRC supports the agencies to make this lift together.

Our Mission

The PR Council helps agency leaders work smarter to grow valuable agencies.


The PR Council is comprised of 130+ U.S.-based leading communications firms. They represent the premier global, mid-size, regional and specialty agencies across every discipline and practice area.

For more information on Member benefits, visit our Member Benefits page.


Our Principles
  • Promote excellence in the practice of public relations firms
  • Enhance future success for member firms in a rapidly changing environment
  • Share best practices in firm management
  • Champion honesty, integrity and transparency
  • Expand and diversify the talent pool
Advocacy & Standards

The PR Council is dedicated to strengthening the recognition and role of public relations firms in corporate strategy, business performance and social education; to serve as an authoritative source of information and expert comment and to help set standards for the industry. The PRC provides its members guidelines that include the Code of Ethics and Principles, which specifically addresses transparency and disclosure.

Our Members

To view a complete list of the PR Council Members, please visit our Find a Firm page.