RFP BEST PRACTICES

Write a stronger RFP. Build a stronger partnership.

The PR Council’s RFP guidance helps companies and brands create clearer, more strategic RFPs — and find agency partners who can deliver real business value.

Already have a draft? Use our AI-powered tools to evaluate your RFP against 12 industry best practices before you send it.

How it works

In just a few minutes, you’ll get a clear assessment of your RFP and recommendations for improvement.

Choose your option

Download the Skill or copy the Prompt.

Upload your RFP

Add your draft RFP in your preferred AI platform.

Get your review

Receive feedback on what’s working well, what could be strengthened, and what may be missing.

Make it stronger

Use the recommendations and suggested language to refine your RFP before sending it to agencies.

PUT THE GUIDANCE TO WORK WITH AI

Two ways to get started

Choose the option that works best for you. Both use the PR Council’s 12 RFP best practices to analyze your draft RFP and provide practical, actionable feedback.

OPTION 1

Use the PR Council RFP Audit

BEST FOR REPEAT USE AND A MORE STRUCTURED REVIEW

Install the reusable PR Council RFP Audit in ChatGPT or Claude, upload your RFP,
and receive a structured assessment with prioritized recommendations and suggested language.

The Audit is available in two formats:

  • Skill: Best for individuals adding the PR Council RFP Audit directly to their own ChatGPT or Claude account.
  • Plugin: Best for organizations that centrally manage and distribute approved AI tools through a workspace or plugin directory.

Both versions use the same PR Council review methodology and produce the same type of analysis.

Not sure whether you need the Skill or Plugin?

Most individual users should install the Skill. If your organization centrally manages approved AI tools, your AI administrator may prefer the Plugin version.

See step-by-step setup instructions →
Once installed:

  1. Return to your main AI chat.
  2. Upload the RFP you would like to evaluate, along with any relevant appendices or supporting materials.
  3. Enter: “Audit this RFP against the PR Council’s RFP Best Practices.”
  4. Review your results and recommendations.

The Audit identifies what is fully addressed, partially addressed, or missing; shows supporting evidence from your RFP; and provides practical recommendations and suggested language. The full Audit also produces an HTML dashboard and shareable PDF report.

OPTION 2

Use the RFP Audit Prompt

BEST FOR A QUICK REVIEW

Copy the PR Council prompt into your preferred AI platform, attach your draft RFP, and receive feedback based on the same 12 best practices. No installation required.

Download the prompt

Nothing to install — just copy, paste, and upload your RFP.

Why it matters

Get better responses

A well-structured RFP attracts more relevant, higher-quality proposals.

Save time

Give agencies the information they need upfront, so you can focus on the best-fit partners.

Set the right expectations

Be clear about objectives, scope, and how success will be measured.

Build stronger partnerships

Start the relationship with transparency, alignment, and a shared understanding of value. 

READY TO WRITE A STRONGER RFP?

Try the RFP Audit Skill or Prompt today.

A more strategic RFP leads to better conversations and better outcomes.