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What Changes When AI Sits Between Brands and Audiences

Event Date: Five Takeaways from AMEC North American AI Day for PR Leaders The conversations at AMEC Measurement and Evaluation’s North American AI Day reflected a shift in how information is discovered, […]

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Real Talk on Re-thinking Work

Event Date: 10 Things Rishad Tobaccowala Wants PR Pros to Stop Getting Wrong About Their Careers Rishad Tobaccowala spent 37 years at Publicis. He now runs a one-person advisory practice, writes a […]

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What Equality Work Looks Like in 2026

Event Date: A recent session with David Glasgow, Executive Director of the Meltzer Center for Diversity, Inclusion, and Belonging, was one of the clearest briefings we’ve hosted on the legal, political, and organizational realities shaping the project […]

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What Leaders Need to Know About “Proof”

Event Date: PROOF OF RELATIONSHIP RISK ▶  Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the […]

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5 Questions Your Measurement Program Should Answer

Event Date: Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions that […]

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Three Moves to Balance Work Demands Without Burning Out

Event Date: The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging […]

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Building an AI-Powered Organization

Event Date: In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of […]

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The New Tax Landscape: What PR Agency Leaders Need to Know

Event Date: Anchin accounting partners Michael Belfer and Robert Smith recently walked PRC leaders through what they playfully dubbed “Christmas in July for accountants” — the passage of comprehensive tax legislation that […]

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Future-Proofing Talent: Four Considerations for 2026 Planning

Event Date: As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent […]

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Inside Procurement’s Mind: How Agencies Can Win in 2025

Event Date: Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance […]

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