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2024 in Review
As we close out 2024, we’re excited to share our Year in Review, highlighting the milestones, insights and initiatives that shaped this year. From helping our agencies advance AI integration to launching new learning ...
A Quick Note of Thanks
As we speed through Q4 and head toward a late Thanksgiving, the year-end rush is upon us. In the spirit of the season, we're thankful for one thing above all: brevity. So, in keeping with that, we'll keep this month’s ...
Satisfying Clients Today and Tomorrow
In last week’s session The Need to Know on AI, Humans and Work, futurist Rishad Tobaccowala predicted that by the end of ‘25, AI will perform 50% of the tasks that agencies are doing today. He warned that tech...
AI Platforms to Help Neurodiverse Employees Thrive
In this month’s AI Insights, we explore how AI can help neurodiverse employees. Neurological differences, such as autism, ADHD, dyslexia, and other cognitive variations, are natural and should be respected as a form of...
Upgrading Your Search Capabilities
Last month I discussed the benefits of AI use with time tracking. As I was thinking about this month’s letter, another operational use case came to mind: AI Knowledge Management. I’ve personally worked with some amaz...
Is it Time to Raise Rates?
In a recent flash poll, 63% of the participating CFOs and COOs said they haven’t decided whether to increase rates for ‘25. Making this decision soon is critical to ensure that ‘25 programming and budgeting incorpo...
Is AI The Solution to Time-Tracking Woes?
As generative AI advances, it's essential to explore how these tools can improve agency operations. While reviewing our 2024 Tech Stack data, one tool in the generative AI category stood out: time tracking software. Alth...
Committed and Courageous
Our firms, particularly those specializing in DEI counseling and multicultural marketing, are facing growth challenges and income declines. These areas are crucial for our clients, and they play a vital role in sustainin...
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2024 in Review
As we close out 2024, we’re excited to share our Year in Review, highlighting the milestones, insights and initiatives that shaped this year. From helping our agencies advance AI integration to launching new learning ...
A Quick Note of Thanks
As we speed through Q4 and head toward a late Thanksgiving, the year-end rush is upon us. In the spirit of the season, we're thankful for one thing above all: brevity. So, in keeping with that, we'll keep this month’s ...
Satisfying Clients Today and Tomorrow
In last week’s session The Need to Know on AI, Humans and Work, futurist Rishad Tobaccowala predicted that by the end of ‘25, AI will perform 50% of the tasks that agencies are doing today. He warned that tech...
AI Platforms to Help Neurodiverse Employees Thrive
In this month’s AI Insights, we explore how AI can help neurodiverse employees. Neurological differences, such as autism, ADHD, dyslexia, and other cognitive variations, are natural and should be respected as a form of...
Upgrading Your Search Capabilities
Last month I discussed the benefits of AI use with time tracking. As I was thinking about this month’s letter, another operational use case came to mind: AI Knowledge Management. I’ve personally worked with some amaz...
Is it Time to Raise Rates?
In a recent flash poll, 63% of the participating CFOs and COOs said they haven’t decided whether to increase rates for ‘25. Making this decision soon is critical to ensure that ‘25 programming and budgeting incorpo...
Is AI The Solution to Time-Tracking Woes?
As generative AI advances, it's essential to explore how these tools can improve agency operations. While reviewing our 2024 Tech Stack data, one tool in the generative AI category stood out: time tracking software. Alth...
Committed and Courageous
Our firms, particularly those specializing in DEI counseling and multicultural marketing, are facing growth challenges and income declines. These areas are crucial for our clients, and they play a vital role in sustainin...
The Latest at the PR Council
December 16, 2024 – 1 mins read
2024 in Review
As we close out 2024, we’re excited to share our Year in Review, highlighting the milestones, insights and initiatives that shaped this year. From helping our agencies advance AI integration to launching new learning opportunities, this year has been a testament to the power of collaboration and innovation in our industry. Dive into the review to see how we’ve worked together...
December 16, 2024 – 1 mins read
A Quick Note of Thanks
As we speed through Q4 and head toward a late Thanksgiving, the year-end rush is upon us. In the spirit of the season, we're thankful for one thing above all: brevity. So, in keeping with that, we'll keep this month’s AI Insights short and sweet. A Taste of AI in 2024 This year has been full of AI advancements, and...
November 4, 2024 – 2 mins read
Satisfying Clients Today and Tomorrow
In last week’s session The Need to Know on AI, Humans and Work, futurist Rishad Tobaccowala predicted that by the end of ‘25, AI will perform 50% of the tasks that agencies are doing today. He warned that technology doesn’t care about our business model, citing an urgent need to create new models. The challenge, which is top of mind for agency leaders, is...
October 30, 2024 – 4 mins read
AI Platforms to Help Neurodiverse Employees Thrive
In this month’s AI Insights, we explore how AI can help neurodiverse employees. Neurological differences, such as autism, ADHD, dyslexia, and other cognitive variations, are natural and should be respected as a form of human diversity. These differences are not necessarily deficits or disorders but rather variations in how people think, learn, and interact with the world. About 15-20% of...
September 24, 2024 – 2 mins read
Upgrading Your Search Capabilities
Last month I discussed the benefits of AI use with time tracking. As I was thinking about this month’s letter, another operational use case came to mind: AI Knowledge Management. I’ve personally worked with some amazing knowledge managers during my career, but not everyone is fortunate enough to have one on staff. Like most of you, we have a vast...