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February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “...
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients a...
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI ...
PRC 2025 in Review
We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for our industry and pr...
Modest Salary Increases in Growth Constrained Environment
The PR Council’s 2025 Compensation Survey Report, which features the most reliable data in the marketplace, reveals that overall interquartile salaries, representing the middle 50% of all reported salaries, rose 0.9% i...
5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions ...
New AI-Assisted Writing Framework and Learning Resources
At a Glance A practical, easy-to-use AI Writing Framework for PR pros. Companion guides to help individuals and teams integrate AI into writing. Clear models showing when and how to use AI effectively withou...
PR Council
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February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “...
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients a...
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI ...
PRC 2025 in Review
We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for our industry and pr...
Modest Salary Increases in Growth Constrained Environment
The PR Council’s 2025 Compensation Survey Report, which features the most reliable data in the marketplace, reveals that overall interquartile salaries, representing the middle 50% of all reported salaries, rose 0.9% i...
5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions ...
New AI-Assisted Writing Framework and Learning Resources
At a Glance A practical, easy-to-use AI Writing Framework for PR pros. Companion guides to help individuals and teams integrate AI into writing. Clear models showing when and how to use AI effectively withou...
The Latest at the PR Council
February 2, 2026 – 1 mins read
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workflow—people, processes, tools, handoffs, and systems—to pinpoint where AI can create meaningful leverage. RSVP here. February 11 — AI-Assisted Writing in Practice, Part 2 with...
January 20, 2026 – 1 mins read
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “Where Are Agencies with AI Adoption?” is out now. It draws on findings from our inaugural AI Tech Stack Study to explore how agencies are moving from AI experimentation to operating infrastructure and what...
January 8, 2026 – 1 mins read
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients and Teams is a nine-session virtual program designed to support talent at every stage of their career journey and strengthen the capabilities that matter most in today's agency environment—strategic thinking, client stewardship, people...
January 1, 2026 – 1 mins read
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI to serve our leaders. It establishes how we experiment, make decisions, and deliver work that improves the member experience and advances the PR discipline. These principles operate in lockstep...
December 1, 2025 – 2 mins read
PRC 2025 in Review
We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for our industry and provided clarity on where our firms create the most value, where our models must evolve, and how we can lean on one another to adapt with confidence....