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The Living Portrait Presented by Citizens
Knowing New Yorkers were looking for meaningful experiences and purposeful choices, Citizens crafted a tribute to NYC.
“Michael CeraVe”
A fully immersive story about how Michael Cera claimed he was the mastermind behind the CereVe brand.
“Black Hair is Professional”
Ending race-based hair discrimination in the workplace: Dove & LinkedIn
#TurnYourBack
Dove is encouraging people to 'turn their back' on the new Bold Glamour filter as part of its mission to create a #NoDigitalDistortion movement.
Enriching Results with NICO
The Challenge: NICO Corporation, in partnership with Emory University, was set to announce the results of their seven-year multi-site clinical trial, ENRICH, evaluating the surgical treatment of intracerebral hemorrhage (ICH) with NICO’s BrainPath and Myriad tools. As the first surgical trial for ICH to meet its primary safety and efficacy endpoints, NICO was looking for ways to educate its target...
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Case Studies
The Living Portrait Presented by Citizens
Knowing New Yorkers were looking for meaningful experiences and purposeful choices, Citizens crafted a tribute to NYC.
“Michael CeraVe”
A fully immersive story about how Michael Cera claimed he was the mastermind behind the CereVe brand.
“Black Hair is Professional”
Ending race-based hair discrimination in the workplace: Dove & LinkedIn
#TurnYourBack
Dove is encouraging people to 'turn their back' on the new Bold Glamour filter as part of its mission to create a #NoDigitalDistortion movement.
I Buy My Own Batteries
Challenge: Duracell sells billions of batteries, but when was the last time you thought about them? It’s an invisible product, in a lot of ways. That requires Citizen to seek out partnerships and moments that give Duracell an interesting cultural (and brand) connection. Insights: Some of the best viral moments come from a brand’s ability to mobilize at the speed...
