Real Talk on Re-thinking Work
Event Date: 10 Things Rishad Tobaccowala Wants PR Pros to Stop Getting Wrong About Their Careers Rishad Tobaccowala spent 37 years at Publicis. He now runs a one-person advisory practice, writes a […]
Read MoreWhat Leaders Need to Know About “Proof”
Event Date: PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the […]
Read MoreThe Transformation Gap
Event Date: We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “Where […]
Read More2026 AI Manifesto
Event Date: As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision […]
Read MoreNew AI-Assisted Writing Framework and Learning Resources
Event Date: At a Glance The PR Council (PRC) has launched a new AI-Assisted Writing Framework and two companion guides to help communications professionals integrate AI responsibly and effectively into their writing […]
Read MoreThis Month: Raise Rates, Rethink Revenue
Event Date: The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. […]
Read MoreHow PR Agencies Can Optimize Websites to Leverage Large Language Models
Event Date: As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects […]
Read MoreUnlocking the Power of AI to Build Smarter Audience Personas
Event Date: Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personalized […]
Read MoreFive Ways to Build Strong AI Capabilities Firmwide
Event Date: In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing […]
Read MoreWhat to Do When Clients Push Back on AI Use
Event Date: What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns […]
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