PRC + Strong: Driving Organic Growth

The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking, client stewardship, people leadership, communication, and resilience.

Session 7: Driving Organic Growth (60 mins)

When seeking new drivers of growth and revenue, we often spend our time focused on prospecting and bringing in new business when the reality is it’s usually more profitable, more efficient, and frankly just easier to sell to our existing clients and customers. In this module, we explore organic growth and uncover the often-overlooked opportunities right in front of us. We’ll discuss where to look for them, what form they take, and six strategies for turning those opportunities into outcomes.