D+G Session 2: Governing AI Use

Agency Contract Essentials with D+G 

As renewal and RFP season ramps up, the PR Council is partnering with Davis+Gilbert to bring agency owners and leaders a focused, three-part series on the contract and legal issues shaping client relationships. Each 30-minute session tackles a practical, high-stakes topic — from tightening your SOW process, to navigating AI governance language, to managing price increases with clients — so you walk away with language and frameworks you can use immediately.

Session 2: Governing AI Use

Generative AI is reshaping how agencies and clients think about contracts. This session covers what governance and security measures agencies should have in place, how to think about AI-related language in initial MSAs and MSA renewals, and what clients are increasingly seeking so agencies can stay one step ahead.