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April at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Market Roundtables Minneapolis — April 1, 4–5:30 p.m. CT Chicago — April 2, 4–5:30 p.m. CT Washington, D.C. — Apri...
The 5 Drivers of Agency Value
How to get the most from your agency partnerships We surveyed our member CEOs, leaders of the U.S. and Canada’s top PR firms, on how clients can unlock the greatest value from their agency relationships. Five drive...
9 Signals Shaping Agency Value
This month’s CEO roundtable in New York centered on the question, “How do agencies demonstrate value in a changing commercial and media landscape?” Across the discussion, several clear themes emerged. 1. Relati...
March at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Learning and Development March 3 — The Work of Leadership Series: Questions & Listening with Maureen Falvey, Strong Professi...
What Equality Work Looks Like in 2026
A recent session with David Glasgow, Executive Director of the Meltzer Center for Diversity, Inclusion, and Belonging, was one of the clearest briefings we’ve hosted on the legal, political, and organizational rea...
PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI respo...
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan ...
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
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April at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Market Roundtables Minneapolis — April 1, 4–5:30 p.m. CT Chicago — April 2, 4–5:30 p.m. CT Washington, D.C. — Apri...
The 5 Drivers of Agency Value
How to get the most from your agency partnerships We surveyed our member CEOs, leaders of the U.S. and Canada’s top PR firms, on how clients can unlock the greatest value from their agency relationships. Five drive...
9 Signals Shaping Agency Value
This month’s CEO roundtable in New York centered on the question, “How do agencies demonstrate value in a changing commercial and media landscape?” Across the discussion, several clear themes emerged. 1. Relati...
March at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Learning and Development March 3 — The Work of Leadership Series: Questions & Listening with Maureen Falvey, Strong Professi...
What Equality Work Looks Like in 2026
A recent session with David Glasgow, Executive Director of the Meltzer Center for Diversity, Inclusion, and Belonging, was one of the clearest briefings we’ve hosted on the legal, political, and organizational rea...
PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI respo...
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan ...
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
The Latest at the PR Council
April 1, 2026 – 1 mins read
April at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Market Roundtables Minneapolis — April 1, 4–5:30 p.m. CT Chicago — April 2, 4–5:30 p.m. CT Washington, D.C. — April 2, 4–5:30 p.m. ET Boston — April 21, 4–5:30 p.m. ET Toronto — April 22, 9–10:30 a.m. ET South and West Coast dates to come! Learning...
March 30, 2026 – 4 mins read
The 5 Drivers of Agency Value
How to get the most from your agency partnerships We surveyed our member CEOs, leaders of the U.S. and Canada’s top PR firms, on how clients can unlock the greatest value from their agency relationships. Five drivers consistently emerged from their responses. They offer a clear framework for getting more from agency partnerships, but these things won’t happen overnight. Building a high-functioning client-agency relationship takes time,...
March 17, 2026 – 3 mins read
9 Signals Shaping Agency Value
This month’s CEO roundtable in New York centered on the question, “How do agencies demonstrate value in a changing commercial and media landscape?” Across the discussion, several clear themes emerged. 1. Relationships remain the core value driver. Despite rapid technological change, CEOs emphasized that the strength of agency–client relationships continues to underpin long-term value. Trust, strategic counsel, and the ability...
March 2, 2026 – 1 mins read
March at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Learning and Development March 3 — The Work of Leadership Series: Questions & Listening with Maureen Falvey, Strong Professional March 31 — The Work of Leadership Series: Ownership & Accountability with Julie Vessel, Strong Professional Community Meetings March 4 — CFO/COO Community (Large + Mid-sized) March...
February 27, 2026 – 1 mins read
What Equality Work Looks Like in 2026
A recent session with David Glasgow, Executive Director of the Meltzer Center for Diversity, Inclusion, and Belonging, was one of the clearest briefings we’ve hosted on the legal, political, and organizational realities shaping the project of equality right now. A few takeaways from the session: There are roughly 80 active federal lawsuits related to DEI but the underlying law governing most workplace programs has not...