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Unlocking the Power of AI to Build Smarter...
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personal...
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be c...
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
Beyond PR: Defining the Value of Integrated Comms...
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to dat...
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the fe...
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders acro...
PR Council announces 2025 Officers and New Board...
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.), has been elec...
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Featured News
Unlocking the Power of AI to Build Smarter...
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personal...
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be c...
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
Beyond PR: Defining the Value of Integrated Comms...
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to dat...
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the fe...
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders acro...
PR Council announces 2025 Officers and New Board...
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.), has been elec...
The Latest at the PR Council
May 29, 2025 – 2 mins read
Unlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personalized experiences, they can be a challenge to create. Enter AI, which helps create dynamic, data-driven profiles that reflect what your audience wants, needs, and values. How AI Transforms Audience...
May 8, 2025 – 1 mins read
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be clear about that—with themselves, their clients, and their prospects. No one wants to operate at a loss, so it’s important to remind procurement...
May 5, 2025 – 3 mins read
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for PR professionals at every level. Here’s how your firm can develop strong AI skills and stay ahead: 1. Build Foundational AI Knowledge Firmwide—Create a culture where...
April 7, 2025 – 2 mins read
Beyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our buyers. According to the survey’s preliminary findings, 31% of our members refer to themselves as only PR agencies or firms; more choose strategic communications consultancies...
April 4, 2025 – 2 mins read
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to data privacy and perceived value compared to human-only work. Being informed and transparent about AI's capabilities and limitations in strategic communications will give...