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5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions ...
New AI-Assisted Writing Framework and Learning Resources
At a Glance A practical, easy-to-use AI Writing Framework for PR pros. Companion guides to help individuals and teams integrate AI into writing. Clear models showing when and how to use AI effectively withou...
Three Moves to Balance Work Demands Without Burning Out
The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging that most individuals struggl...
Building an AI-Powered Organization
In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of technology. It’s ...
The New Tax Landscape: What PR Agency Leaders Need to Know
Anchin accounting partners Michael Belfer and Robert Smith recently walked PRC leaders through what they playfully dubbed “Christmas in July for accountants” — the passage of comprehensive tax legislation that brin...
Future-Proofing Talent: Four Considerations for 2026 Planning
As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent is on the horizon. Agencies that pr...
Inside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance on how firms can p...
This Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. (As a reminder, this study reflec...
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Featured News
5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions ...
New AI-Assisted Writing Framework and Learning Resources
At a Glance A practical, easy-to-use AI Writing Framework for PR pros. Companion guides to help individuals and teams integrate AI into writing. Clear models showing when and how to use AI effectively withou...
Three Moves to Balance Work Demands Without Burning Out
The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging that most individuals struggl...
Building an AI-Powered Organization
In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of technology. It’s ...
The New Tax Landscape: What PR Agency Leaders Need to Know
Anchin accounting partners Michael Belfer and Robert Smith recently walked PRC leaders through what they playfully dubbed “Christmas in July for accountants” — the passage of comprehensive tax legislation that brin...
Future-Proofing Talent: Four Considerations for 2026 Planning
As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent is on the horizon. Agencies that pr...
Inside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance on how firms can p...
This Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. (As a reminder, this study reflec...
The Latest at the PR Council
November 5, 2025 – 4 mins read
5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions that matter to your organization and your clients. Before your next campaign launch or evaluation report, ask yourself: Can our measurement program answer these five essential questions? Did we reach the...
October 22, 2025 – 3 mins read
New AI-Assisted Writing Framework and Learning Resources
At a Glance A practical, easy-to-use AI Writing Framework for PR pros. Companion guides to help individuals and teams integrate AI into writing. Clear models showing when and how to use AI effectively without losing the human touch. A simple quality check (Depth, Flow, Accuracy) to review AI-generated drafts. Download the free materials → resource.prcouncil.net The PR Council (PRC)...
October 14, 2025 – 2 mins read
Three Moves to Balance Work Demands Without Burning Out
The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging that most individuals struggle with managing pace and volume. Her advice: stop chasing the impossible to-do list. Accept your limitations and work with them. Vessel shared three ways to make...
September 25, 2025 – 2 mins read
Building an AI-Powered Organization
In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of technology. It’s stalling because of people. Why AI Pilots Get Stuck More than 85% of Fortune 500 companies are testing AI, yet 80% of those pilots fail to scale. Employees...
September 9, 2025 – 3 mins read
The New Tax Landscape: What PR Agency Leaders Need to Know
Anchin accounting partners Michael Belfer and Robert Smith recently walked PRC leaders through what they playfully dubbed “Christmas in July for accountants” — the passage of comprehensive tax legislation that brings both welcome relief and new complexities. The Good News Story For most PR agency owners, this legislation reads like a fulfilled wish list. The tax cuts that have defined...