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  • Five Ways to Build Strong AI Capabilities Firmwide

    May 5, 2025 – 3 mins read

    Five Ways to Build Strong AI Capabilities Firmwide

    In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for PR professionals at every level. Here’s how your firm can develop strong AI skills and stay ahead: 1. Build Foundational AI Knowledge Firmwide—Create a culture where...

  • Beyond PR: Defining the Value of Integrated Comms Firms

    April 7, 2025 – 2 mins read

    Beyond PR: Defining the Value of Integrated Comms Firms

    We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our buyers. According to the survey’s preliminary findings, 31% of our members refer to themselves as only PR agencies or firms; more choose strategic communications consultancies...

  • What to Do When Clients Push Back on AI Use

    April 4, 2025 – 2 mins read

    What to Do When Clients Push Back on AI Use

    What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to data privacy and perceived value compared to human-only work. Being informed and transparent about AI's capabilities and limitations in strategic communications will give...

  • Market Update: Key Insights from CEO Conversations

    March 10, 2025 – 3 mins read

    Market Update: Key Insights from CEO Conversations

    Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the federal government has clients increasingly seeking senior-level counsel, reinforcing the critical role agencies play in guiding clients through uncertainty. Many leaders report reallocating budgets...

  • Disruption as a Catalyst for Growth

    February 10, 2025 – 1 mins read

    Disruption as a Catalyst for Growth

    January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders across our firms. That’s not easy given the many demands on your time but it is critical to unlocking new opportunities for...