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Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
Beyond PR: Defining the Value of Integrated Comms...
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to dat...
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the fe...
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders acro...
PR Council announces 2025 Officers and New Board...
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.), has been elec...
2025: What’s In and Out
Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and easier to reference throughout the year. I’ve u...
Harvard Executive Leadership Forum Agenda
Finding Growth, Innovation and Differentiation in Disruption Agenda April 2-3, 2025 Prof. Ashish Nanda Wednesday, April 02 6:00–8:00 p.m. Reception & Dinner Thursday, April 03 8:00–9...
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Featured News
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
Beyond PR: Defining the Value of Integrated Comms...
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to dat...
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the fe...
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders acro...
PR Council announces 2025 Officers and New Board...
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.), has been elec...
2025: What’s In and Out
Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and easier to reference throughout the year. I’ve u...
Harvard Executive Leadership Forum Agenda
Finding Growth, Innovation and Differentiation in Disruption Agenda April 2-3, 2025 Prof. Ashish Nanda Wednesday, April 02 6:00–8:00 p.m. Reception & Dinner Thursday, April 03 8:00–9...
The Latest at the PR Council
May 5, 2025 – 3 mins read
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for PR professionals at every level. Here’s how your firm can develop strong AI skills and stay ahead: 1. Build Foundational AI Knowledge Firmwide—Create a culture where...
April 7, 2025 – 2 mins read
Beyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our buyers. According to the survey’s preliminary findings, 31% of our members refer to themselves as only PR agencies or firms; more choose strategic communications consultancies...
April 4, 2025 – 2 mins read
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to data privacy and perceived value compared to human-only work. Being informed and transparent about AI's capabilities and limitations in strategic communications will give...
March 10, 2025 – 3 mins read
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the federal government has clients increasingly seeking senior-level counsel, reinforcing the critical role agencies play in guiding clients through uncertainty. Many leaders report reallocating budgets...
February 10, 2025 – 1 mins read
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders across our firms. That’s not easy given the many demands on your time but it is critical to unlocking new opportunities for...