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March at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Learning and Development March 3 — The Work of Leadership Series: Questions & Listening with Maureen Falvey, Strong Professi...
What Equality Work Looks Like in 2026
A recent session with David Glasgow, Executive Director of the Meltzer Center for Diversity, Inclusion, and Belonging, was one of the clearest briefings we’ve hosted on the legal, political, and organizational rea...
PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI respo...
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan ...
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “...
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients a...
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI ...
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March at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Learning and Development March 3 — The Work of Leadership Series: Questions & Listening with Maureen Falvey, Strong Professi...
What Equality Work Looks Like in 2026
A recent session with David Glasgow, Executive Director of the Meltzer Center for Diversity, Inclusion, and Belonging, was one of the clearest briefings we’ve hosted on the legal, political, and organizational rea...
PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI respo...
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan ...
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “...
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients a...
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI ...
The Latest at the PR Council
March 2, 2026 – 1 mins read
March at the PR Council
Below you’ll find an overview of what’s happening at the PR Council this month. Learning and Development March 3 — The Work of Leadership Series: Questions & Listening with Maureen Falvey, Strong Professional March 31 — The Work of Leadership Series: Ownership & Accountability with Julie Vessel, Strong Professional Community Meetings March 4 — CFO/COO Community (Large + Mid-sized) March...
February 27, 2026 – 1 mins read
What Equality Work Looks Like in 2026
A recent session with David Glasgow, Executive Director of the Meltzer Center for Diversity, Inclusion, and Belonging, was one of the clearest briefings we’ve hosted on the legal, political, and organizational realities shaping the project of equality right now. A few takeaways from the session: There are roughly 80 active federal lawsuits related to DEI but the underlying law governing most workplace programs has not...
February 25, 2026 – 2 mins read
PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI responsibly, and demonstrate impact to clients. The PR Council’s 2026 Board of Directors is comprised of agency leaders representing a wide range of firm sizes, geographies, and areas of expertise....
February 17, 2026 – 3 mins read
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan stressed that client feedback often lags behind the real health of the relationship. Agencies need to regularly surface how the team feels about a client: Are they energized or drained? Is responsiveness and proactivity dropping off? These...
February 2, 2026 – 1 mins read
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workflow—people, processes, tools, handoffs, and systems—to pinpoint where AI can create meaningful leverage. RSVP here. February 11 — AI-Assisted Writing in Practice, Part 2 with...