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The 5 Drivers of Agency Value

Event Date: How to get the most from your agency partnerships  We surveyed our member CEOs, leaders of the U.S. and Canada’s top PR firms, on how clients can unlock the greatest […]

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PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation

Event Date: The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI […]

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2026 AI Manifesto

Event Date: As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision […]

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New AI-Assisted Writing Framework and Learning Resources

Event Date: At a Glance The PR Council (PRC) has launched a new AI-Assisted Writing Framework and two companion guides to help communications professionals integrate AI responsibly and effectively into their writing […]

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PR Council announces 2025 Officers and New Board Members

Event Date: New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council  (PRC) announces that Evan Kraus, President and COO, APCO (Washington, […]

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PR Council Welcomes Leading Canadian Public Relations Agencies

Event Date: (New York/Toronto) February 15, 2024: The PR Council (PRC) and Canadian Council of Public Relations Firms (CCPRF) announce a strategic merger, uniting two leading associations dedicated to strengthening the recognition […]

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PR Council announces 2024 Officers and New Board Directors

Event Date: New Appointments Reflect the Quality and Diversity of PRC Member Firms  New York, NY (February 1, 2024) – The PR Council (PRC) announces that Diana Littman, CEO of MSL U.S. (New […]

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PR Council Announces 2023  Officers and New Board Members 

Event Date: Organization Marks 25th Anniversary with a Future Focus    New York, NY (January 10, 2023) – The PR Council (PRC), which marks its 25th anniversary this year, announces that Ellen Ryan […]

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PR Council Announces 2022 Officers and New Board Members

Event Date: New York, NY (January 6, 2022) – J.J. Carter, Global Chief Operating Officer and President, Americas, FleishmanHillard (San Francisco), has been elected Chair of the PR Council (PRC) Board of […]

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