Membership in the only trade association for public relations firms in the United States comes with many benefits. From high-level industry data, benchmarking reports to a national peer network, and from new business leads to professional development, the PR Council has the tools and connectivity sought by PR firm executives. Click on links below to learn more about the benefits and to download the application.

Unparalleled Industry Intelligence

With the Annual Business Practices Benchmarking Report, Compensation & Benefits Surveys and quarterly industry quick surveys, Council members always have essential management data at the their fingertips

Agency Management Benchmark Survey and Benefits & Compensation Study: This highly valuable information would help any firm be better managed and more profitable. – David Fuscus, CEO, Xenophon Strategies

New Business Leads

Find-A-Firm, an on-line database where prospective clients search for potential agency partners, receives more than 1,000 visitors each month. This interactive directory of Council members provides potential clients an easy way to search for a firm.

National Peer Network

You can interface with 100+ public relations firms regularly to share ideas, insights and solutions. In addition there are local market breakfast roundtables, small & midsized firms quarterly conference calls, professional development training in several US cities each year, a COO Community, a CFO Roundtable and an HR Roundtable.

The COO community provides a unique opportunity for networking, sharing of best practices and moving our agencies forward. It has been an incredibly valuable benefit of our (PR Council) membership. – Michael Clark, COO, Mitchell Communications Group, Inc.

Source for Agency Best Practices

Whether it’s drafting an agency-client contract or searching for best practices in working with a procurement client, Council members have access to a wide spectrum of important agency management resources including:

  • Fit-to-Win new business evaluation assessment
  • Standard Legal Documents
  • Standard Client/Agency Documents
  • Group Insurance Discounts


Want to speak to a Council member about reasons to join?

Call Sara Ghazaii, Vice President, Director of Communications at 646.651.4805

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